Sleep Knows No Borders: BEDGEAR Partners With Snooze Mattress Co. To Launch First-Of-Its-Kind Retail Store In Ireland

FARMINGDALE, N.Y., March 24, 2025 /PRNewswire/ -- BEDGEAR^®, renowned in the sleep industry for pushing boundaries to offer innovative solutions for people who aspire to Wake Ready^®, is proud to officially announce that it will be partnering with Snooze Mattress Co. to launch a first-of-its-kind retail store in Cork, Ireland. The store, which will be Snooze Mattress Co.'s first international location, will be located at Units 14 and 15, Ground Floor, South Ring Business Park, Kinsale Rd, Ballyphehane, Cork, T12 N6KR, Ireland and will officially open on Friday, March 28.

While this partnership represents the next step in BEDGEAR's ongoing global expansion, it also marks a new phase in the partnership between BEDGEAR and Snooze Mattress Co. Although the two brands have worked together domestically, this endeavor transforms the relationship into one that spans both sides of the Atlantic.

"This expansion is more than just a new location—it's a shared vision coming to life on a global stage," BEDGEAR Founder/CEO Eugene Alletto said. "At BEDGEAR, we've always believed in aligning with partners who challenge the status quo and prioritize innovation. Snooze Mattress Co. embodies that spirit. Together, we're not just bringing better sleep to Ireland—we're waking the world up to what's possible when comfort, technology, and purpose come together."

At this new Cork location, Snooze Mattress Co. will be offering Irish shoppers a best-in-class assortment of BEDGEAR's Performance® sleep solutions. This includes the award-winning and bestselling Storm Performance® Pillow, cutting-edge Performance® mattress protectors, and innovative, instant-cooling and moisture-wicking Performance® sheets—all engineered to boost recovery and personalize the way the world sleeps.

In other words, this new location won't just be another mattress store—it will be a reimagined sleep experience where consumers can find personalized solutions to optimize health, wellness, and recovery through sleep.

"At Snooze, we're not just selling mattresses—we're reimagining what sleep can be," Snooze Mattress Co. Founder/CEO Matt Smith said. "We're proud to be the only sleep shop in all of Ireland and the only mattress and wellness store on the planet expanding fast as a global franchise. By partnering with forward-thinking brands like Eugene Alletto and BEDGEAR that truly believe in sleep disruption—and by teaming up with incredible local legends like John Griffin and Kenneth Sexton—we're disrupting the sleep industry one dream at a time. If you think mattress shopping is boring, think again. Whether you stop by before, during, or after our grand opening, we guarantee an experience unlike anything you've ever seen in the world of sleep. Pajamas optional, fun mandatory."

Griffin and Sexton, who will serve as local owners of the new location, share Smith's excitement and vision for what the future holds in Cork.

"Snooze Mattress Ireland is thrilled to bring better sleep to Ireland," the pair said. "Our mission is to help people find their perfect sleep system, improving not just their rest but their overall well-being. With expert guidance, innovative sleep solutions, and a commitment to comfort, we're here to make quality sleep a reality for everyone. We carry the best mattress brands, including Snooze, BEDGEAR, and so much more. After all, if you don't Snooze, you lose!"

With this partnership, BEDGEAR continues its mission to redefine the sleep experience globally—one personalized fit and Performance® product at a time.

About BEDGEAR

Since 2009, BEDGEAR® has been redefining the sleep industry, pushing the limits to deliver groundbreaking sleep solutions for those who aim to Wake Ready®. As The Performance® Sleep Brand, BEDGEAR caters to active lifestyles with high-tech innovations that are moisture-wicking, instant-cooling, and maximize airflow, helping one's body naturally regulate its temperature. Embracing the philosophy that One Size Does Not Fit All™, BEDGEAR designs bedding products tailored to unique body type, sleep position, and temperature preference. Through personalized, sustainable, and high-tech innovations, BEDGEAR is changing the way people rest and recover.

Engineered and assembled in the USA, BEDGEAR ensures that co-sleepers can cuddle without compromise with a range of modular mattress options. Product lineup includes pillows, sheets, mattress protectors, blankets, pet beds, and items for travel, kids, and babies, often featuring removable, washable covers for a clean sleep environment. With over 280 worldwide patents and trademarks, BEDGEAR is available in more than 4,000 retail stores globally. Wake Ready®!

Media Contact:

BEDGEAR | press@bedgear.com

About Snooze Mattress Co.

Founded in 2019 in Pueblo, CO, by CEO Matt Smith, Snooze Mattress Co. is dedicated to improving lives through better sleep. The company now operates nine locations across Colorado, Nebraska, Utah, and Minnesota, with the new Birmingham stores marking their latest expansion. Snooze Mattress Co. is driven by the mission to help 20 million Americans achieve a significantly improved quality of life through deep, restorative sleep. Leveraging cutting-edge technology trusted by prestigious organizations such as the Mayo Clinic and NASA, Snooze Mattress Co. offers a proprietary in-store experience designed to optimize sleep through advanced bedding technologies and personalized fittings. The company's holistic approach extends beyond mattresses to include a range of sleep-enhancing products and therapies, all aimed at transforming bedrooms into sanctuaries of uninterrupted, healing rest. Committed to excellence, Snooze Mattress Co. stands behind its process and products with a steadfast guarantee of improved sleep performance.

Snooze Mattress Co. | Stephanie Shy | stephanie@snoozesleep.com

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SOURCE BEDGEAR