Sasha Primak Acquires Ada Diamonds Brand, Enhancing Legacy of Excellence in Lab-Grown Diamond Jewelry
NEW YORK, April 23, 2025 /PRNewswire/ -- Sasha Primak, a distinguished luxury jewelry manufacturer based in New York, has made a strategic acquisition of the Ada Diamonds brand — a pioneer in lab-grown diamond jewelry. Under new ownership, Ada Diamonds will pair high-quality lab diamonds with the exceptional design and fabrication capabilities of the Sasha Primak team.
The acquisition comes amid significant growth in the lab-grown diamond market, which has expanded exponentially over the past five years. Analysts project the global lab-grown market to reach $20 billion by 2027. Consumer adoption of lab-grown diamonds in engagement rings has seen particularly dramatic growth, with lab-grown now accounting for approximately 50% of all engagement ring center stones sold in the United States.
With this move, Sasha Primak positions itself at the forefront of the category, offering a rare combination of authenticity, speed and personalized service. "This feels like a natural evolution," said David Primak, COO of Sasha Primak. "We've worked behind the scenes with Ada Diamonds for years. Now we will be able to enhance the Ada customer experience through faster custom turnaround times, expanded product offerings and an immersive, behind-the-scenes look at the master artisans who will be handcrafting their jewelry."
Ada Diamonds has relocated its operations to Sasha Primak's flagship facility at 529 5th Avenue in Manhattan. The brand's previous showrooms in Austin and San Francisco have closed as part of the transition. While its home has changed, Ada's signature concierge model and commitment to curation and quality remain intact.
This deal follows the medical retirement of Ada Diamonds' co-founders, Jason Payne and Lindsay Reinsmith, who sought a partner that would uphold the brand's dedication to integrity, artistry and client service. Having worked closely with Sasha Primak as a trusted fabrication partner for years, the decision ensures a seamless continuation of Ada's legacy under experienced leadership.
For appointments or media inquiries, please visit adadiamonds.com or contact concierge@adadiamonds.com.
About Sasha Primak
Founded in 1978, Sasha Primak is a premier New York-based jewelry manufacturer renowned for exceptional craftsmanship and attention to detail. Specializing in custom designs and high-end jewelry, Sasha Primak has established itself as an industry leader and a trusted partner to luxury retailers and designers worldwide.
About Ada Diamonds
Established in 2015, Ada Diamonds revolutionized the fine jewelry industry with its commitment to high-quality, lab-grown diamonds. With a focus on ethical luxury and bespoke designs, Ada Diamonds will continue to offer an unparalleled client experience through its concierge service.
Media Contact:
David Primak
(917) 880-8909
david@sashaprimak.com
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SOURCE Ada Diamonds