Riviana Foods Expands Success® Rice Portfolio with the Launch of First Ever Boil-in-Bag Pearl Couscous and Family-Size Boil-in-Bag Jasmine Rice

New additions bring more versatility and convenience to home cooks.

HOUSTON, April 24, 2025 /PRNewswire/ -- Riviana Foods Inc. ("Riviana"), America's leading rice company, announced today two new offerings to the Success® Boil-in-Bag line: premium Pearl Couscous 12 oz. and a family-size Jasmine Rice 32 oz. variety.

The Success brand is committed to innovation and incorporating more grains into its lineup. The brand is embracing consumers' growing desire for variety with the launch of Success Boil-in-Bag Pearl Couscous—a round, toasted, Mediterranean-style pasta with a deliciously nutty taste that soaks up every bit of flavor in a dish. This new addition delivers the same effortless convenience that the Success brand is known for. Success Boil-in-Bag Pearl Couscous is conveniently ready in seven minutes and guaranteed to always cook right. Available in a 12 oz. box with four bags, each individual bag yielding two servings, Success Boil-in-Bag Pearl Couscous makes an exceptional pairing for salads, soups, or any of your favorite cold and hot pasta dishes.

Additionally, the Success brand is making it even easier to feed a crowd with the launch of the new family-size Success Boil-in-Bag Jasmine Rice—a fragrant and fluffy favorite now available in a 32 oz. box featuring six convenient, family-size bags.

"Consumers are looking for meal solutions that are both effortless and high-quality, and that's exactly what Success Boil-in-Bag delivers," said Erica Larson, Director of Marketing at Riviana Foods. "Our new Boil-in-Bag Pearl Couscous is a perfect addition for those looking to elevate their meals, and it's as easy to prepare as it is delicious. The family-size Boil-in-Bag Jasmine Rice provides the same great taste in a more convenient package for larger households."

Rolling out in May, Pearl Couscous and Jasmine Rice 32 oz. will be available at select retailers in the Northeast and Southeast. Both new products will continue to expand distribution throughout the United States for the remainder of the year into 2026. To locate the nearest store that carries these new varieties, please visit https://successrice.com/where-to-buy/.

For more information about the brand, visit www.SuccessRice.com.

About Riviana Foods Inc. and Success®
Riviana Foods Inc. ("Riviana") is the largest processor, marketer, and distributor of branded and private-label rice products in the United States. The Riviana family of well-known brands includes Minute®, Success®, Mahatma®, Carolina®, RiceSelect®, and Tilda®. Headquartered in Houston, Texas, Riviana is a subsidiary of Ebro Foods, S.A., a company known as the global leader in rice.

The Success® product line includes pre-cooked White Rice, whole grain Brown Rice, protein-packed Quinoa, and aromatic rice varieties such as Thai Jasmine and Indian Basmati Rice, and premium Pearl Couscous.

Join the Success® community online at www.successrice.com. Also, follow @SuccessRice on Facebook, Pinterest, Instagram, and TikTok.

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SOURCE Riviana Foods Inc.