Pinterest, Inc. (PINS) is Attracting Investor Attention: Here is What You Should Know

Pinterest (PINS) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.Shares of this digital pinboard and shopping tool company have returned -3.9% over the past month versus the Zacks S&P 500 composite's -3.5% change. The Zacks Internet - Software industry, to which Pinterest belongs, has lost 5.9% over this period. Now the key question is: Where could the stock be headed in the near term?Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.Revisions to Earnings EstimatesHere at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.Pinterest is expected to post earnings of $0.63 per share for the current quarter, representing a year-over-year change of +18.9%. Over the last 30 days, the Zacks Consensus Estimate has changed -13.3%.For the current fiscal year, the consensus earnings estimate of $1.51 points to a change of +38.5% from the prior year. Over the last 30 days, this estimate has changed -5.8%.For the next fiscal year, the consensus earnings estimate of $1.75 indicates a change of +15.9% from what Pinterest is expected to report a year ago. Over the past month, the estimate has changed -1.4%.With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for Pinterest.The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:12 Month EPSProjected Revenue GrowthWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.For Pinterest, the consensus sales estimate for the current quarter of $1.14 billion indicates a year-over-year change of +16%. For the current and next fiscal years, $3.63 billion and $4.17 billion estimates indicate +18.8% and +15% changes, respectively.Last Reported Results and Surprise HistoryPinterest reported revenues of $898.37 million in the last reported quarter, representing a year-over-year change of +17.7%. EPS of $0.40 for the same period compares with $0.28 a year ago.Compared to the Zacks Consensus Estimate of $897.07 million, the reported revenues represent a surprise of +0.15%. The EPS surprise was +17.65%.The company beat consensus EPS estimates in each of the trailing four quarters. The company topped consensus revenue estimates three times over this period.ValuationNo investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S) and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.As part of the Zacks Style Scores system, the Zacks Value Style Score (which evaluates both traditional and unconventional valuation metrics) organizes stocks into five groups ranging from A to F (A is better than B; B is better than C; and so on), making it helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.Pinterest is graded D on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.ConclusionThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Pinterest. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.Free Today: Profiting from The Future’s Brightest Energy SourceThe demand for electricity is growing exponentially. At the same time, we’re working to reduce our dependence on fossil fuels like oil and natural gas. Nuclear energy is an ideal replacement.Leaders from the US and 21 other countries recently committed to TRIPLING the world’s nuclear energy capacities. 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