PINALEN LUXURY SCENTS RECOGNIZED AS 2025 PRODUCT OF THE YEAR USA AWARD WINNER
40,000 American Shoppers Voted PINALEN Luxury Scents as Most Innovative Product in Multipurpose Cleaners of 2025
HOUSTON, Feb. 7, 2025 /PRNewswire/ -- PINALEN® Luxury Scents, a line of multipurpose cleaners with premium aromas from AlEn USA, has been recognized as a winner of the 2025 Product of the Year USA Awards. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation, and Pinalen Luxury Scents is awarded the highly acclaimed honor of the best product within the Multipurpose Cleaner category.
Crafted by master perfumers in a high-end fragrance house, PINALEN® Luxury Scents help consumers bring a touch of elegance to their homes through the simple act of cleaning. Sold in 22 oz spray bottles and 28 oz pourable bottles, the line consists of two scents, "Sunrise Memories" and "Opulence Bloom," modeled after popular luxury perfumes.
In addition to the fantastic aromas, PINALEN® Luxury Scent products are also powerful cleaners. As dynamic deodorizers and deep cleaners that are tough on grease, PINALEN® Luxury Scents Multipurpose Cleaners can be used in almost every room of the house. They're safe to use on laminated wood, marble, concrete, glass, aluminum, stainless steel, carpets, rugs, painted walls, ceramic, chrome, Formica, and more. As an added bonus, the formula is biodegradable, ensuring it's gentle on both the environment and your home.
"At AlEn USA, we believe that everyone deserves to feel worthy of a life of luxury," said Raphael Martins, Senior Brand Manager of PINALEN® at AlEn USA. "PINALEN® Luxury Scents brings that elevated feeling to every home - proving that you can still have luxury at an affordable price point. We're extremely proud of the Luxury Scents product line and it is an honor to be named a Product of the Year 2025 winner."
Renowned as a globally established seal of approval, Product of the Year has operated for 17 years in the United States, and over 30 years globally, supporting shoppers as a trusted guide to the best new products on the market, both online and in-store.
"In a highly crowded and dynamic marketplace, Product of the Year plays a crucial role in linking consumers with the latest innovative products across various industries including food, beverage, personal care, pet care, household, and more," said Mike Nolan, Global CEO of Product of the Year Management. "We're thrilled to celebrate PINALEN® Luxury Scents as a 2025 Product of the Year Award Winner, voted on by 40,000 Americans for the unique value, quality, and innovation it brings to households nationwide."
On February 6th, the complete list of 42 2025 Product of the Year Awards winners was revealed at the annual Product of the Year Awards Event held at Tribeca 360° in New York City. The celebration packed in a night full of entertainment, with Saturday Night Live alums, Rachel Dratch and Alex Moffat, hosting the show.
For further information about PINALEN® Luxury Scents, visit our Amazon product page. Additional details on the full list of 2025 Product of the Year Winners, and a chance to win a selection of the winning products, can be found at productoftheyearusa.com, along with on Instagram, Facebook and X (formerly Twitter) at #POYUSA2025.
About AlEn USA
Headquartered in Houston, Texas, AlEn USA is a subsidiary of Grupo AlEn, a cleaning and laundry products company with a presence in Mexico, Central America, and the Caribbean. With more than 5,000 employees globally, Grupo AlEn has been striving for a cleaner and more sustainable world for 75 years.
In the U.S., AlEn's portfolio of products includes bleach, cleaners, and laundry products, under the brands CLORALEN®, PINALEN®, and ENSUEÑO®. One of the few consumer goods products companies based in Houston, AlEn USA is committed to continued growth and innovation of its products in the U.S., supporting a culturally diverse workforce and maintaining socially responsible and sustainable business practices. For more information, visit www.alenusa.com.
About Product of the Year:
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar:
Kantar is the world's leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar services over half of the Fortune 500 companies in 100 countries.
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SOURCE AlEn USA