OpenFortune & Zebra Pen Announce Multi-Year Collaboration
The Partnership to Feature Several Campaigns that Celebrate Every Milestone in Your Life
NEW YORK, April 1, 2025 /PRNewswire/ -- Zebra Pen Corp., a global leader in the writing instrument industry, today announced an exciting new collaboration with OpenFortune, one of the fastest-growing media companies known for its integration of advertising into fortune cookies.
The partnership will focus on creating and implementing campaigns around significant life milestones. Zebra Pen aims to be the official writing instrument for these important milestones, from birth certificates and marriage licenses to signing days for high school athletes to closing on a new home.
During the campaign, hundreds of thousands of branded fortune cookies will be distributed to Chinese and Asian restaurants across New Jersey, where restaurant-goers can receive, open, and eat the cookies after finishing their meal. This is the first campaign of a multi-year collaboration between the two companies.
"We admire OpenFortune's unique marketing approach through fortune cookies," says Ken Newman, VP of Marketing at Zebra Pen. "As the first pen brand to enter this kind of partnership, we are excited to work with them on all these important life events."
Together, both brands aim to inspire consumers to take charge of their stories—and write their futures—with Zebra Pen. One side of the fortune cookie slip will showcase traditional fortunes written in Zebra Pen's signature voice. The other side will highlight playful, contextual messages paired with full-color visuals of the pen. Consumers can expect messages including, "The future is unwritten, but this pen is ready," and "Your future, written with Zebra Pen."
"Zebra Pen is synonymous with penmanship, and we are eager to launch this innovative, multi-year partnership with them," said OpenFortune Cookie President Carlo Palomino. "Once consumers start to receive these branded cookies, everyone will want to use a Zebra pen wherever they go!" he added.
For more information on the partnership, please visit OpenFortune.com.
About OpenFortune
OpenFortune is a media platform that connects brands to consumers at scale – via fortune cookies. Our clients' branded fortune cookies are distributed to over 47,000 restaurants and delivery platforms nationwide. Through our mass distribution network and sophisticated targeting capabilities, OpenFortune reaches the hands, hearts, and minds of up to 135M consumers every month. Optimism, creativity, and tradition are at OpenFortune's core.
About Zebra Pen Corporation
Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey-based writing instrument manufacturer, Zebra Pen Corporation's mission is to distribute products that are of the highest quality, providing value to consumers and meeting their overall writing and creative needs with a wide variety of products. Zebra Pen Corporation offers a full line of writing and creative products, including ballpoint pens, gel pens, rollerball pens, mechanical pencils, highlighters, porous pens/markers, and brush pens. Today, with over 40 years of excellence behind them in the USA, Zebra Pen Corporation continues to leverage their knowledge and experience in writing and advancements in ink technology. Zebra Pen proudly offers an extensive line of quality writing and creative products, including MILDLINER™, CLiCKART®, STEEL®, SARASA®, Z-Grip® brands, and more. For more information, visit ZebraPen.com.
Contact
Nicole Christopoul
Director of Integrated Marketing
NicoleC@openfortune.com
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SOURCE OpenFortune