NOTHING BUNDT CAKES® BAKES UP LOVE WITH NEW LIMITED-TIME FLAVORS

Whole Lotta Love Collection debuts new Pop-Up flavors and brings back fan favorites

DALLAS, Feb. 4, 2025 /PRNewswire/ -- Nothing Bundt Cakes, the nation's largest specialty cake company, is sweetening the new year with its Whole Lotta Love Collection that includes new Pop-Up flavors and the return of fan-favorite partnerships.

The Whole Lotta Love Collection brings multiple delicious ways to celebrate the season of love, from treating yourself during the winter months to sharing sweet moments with friends, family and significant others. With nearly 75% of Americans reporting snacking daily, the new flavor collection offers several ways for guests to indulge with "little sweet treats."

The collection's announcement comes on the heels of Nothing Bundt Cakes' recognition as America's No. 1 favorite brand in Technomic's America's Favorite Chains survey, as well as the favorite brand among Gen Z and millennials.

The flavors include:

• REESE'S Chocolate Peanut Butter Featured Flavor (Jan. 6): Rich chocolate cake made with chocolate chips and REESE'S peanut butter chips and baked and topped with REESE'S peanut butter sauce. Available in all cake sizes while supplies last.
• Chocolate-Covered Strawberry Pop-Up (Feb. 3): A romantic twist on the classic Strawberries & Cream cake, coated with a Ghirardelli hard-shell premium wafer and topped with heart-shaped sprinkles. Available in personal-sized Bundtlets while supplies last.
• OREO® Cookies & CreamFeatured Flavor (Feb. 24): Classic vanilla cake baked with OREO® Cookie pieces. Available in all cake sizes while supplies last.

The Whole Lotta Love Collection kicked off with the Banana Pudding Cake Pop-Up Bundtlet, a delectably comforting banana cake baked with real banana puree and Mini NILLA® Wafers and filled and drizzled with vanilla pudding. The Pop-Up broke company performance records and exceeded all previous Pop-Up flavors in sales since they were first introduced in 2023.

"Each flavor in the collection is thoughtfully crafted to provide comfort and joy, whether for a moment of self-care or shared with loved ones," said Nothing Bundt Cakes Vice President of Culinary Claire Jessen. "Our goal is to provide a delightful variety of flavor options to satisfy every craving and elevate any celebration while playing on new and nostalgic taste profiles our guests know and love."

The Whole Lotta Love Collection will only be available while supplies last at all 660-plus Nothing Bundt Cakes bakeries nationwide. Guests can also order their favorite cakes for pickup or delivery through the new Nothing Bundt Cakes mobile app, now available on the Apple App Store and Google Play Store.

To find the nearest bakery and order online for delivery or pickup, visit www.nothingbundtcakes.com.

About Nothing Bundt Cakes
Founded in 1997, Dallas-based Nothing Bundt Cakes is the nation's largest specialty cake company, with more than 660 franchised and corporate bakeries in 40-plus states and Canada and growing. Bakeries Bring the Joy™ by offering handcrafted Bundt Cakes for pickup or delivery in a variety of flavors and sizes, such as Bundtinis®, the brand's cupcake-sized Bundt Cakes, Bundtlets and Bundt Cakes, plus decorations and gift options for life's "just because" moments and special celebrations. Named America's No. 1 Favorite Brand in Technomic's America's Favorite Chains survey in 2024, Nothing Bundt Cakes has also earned industry recognition that includes Entrepreneur's Franchise 500® ranking and Franchise Business Review's Franchise Hall of Fame.

For more information about Nothing Bundt Cakes, visit nothingbundtcakes.com. To learn more about franchising opportunities, visit nothingbundtcakes.com/franchise-opportunities/.

Media Contact:
Abby Boroski
abby@spmcommunications.com
817-329-3257

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SOURCE Nothing Bundt Cakes