New WARHEADS Atomic Fizz comes with real explosions

Candy brand asks consumers to blow up sales with new product drop

JANESVILLE, Wisc., April 21, 2025 /PRNewswire/ -- Impact Confections is making a real impact with the introduction of its new WARHEADS® Atomic Fizz candy, combining the classic sour taste of WARHEADS Extreme Sour Hard Candy with a fizzy explosion in the center. The science behind the explosion is sodium bicarbonate mixed with acid, which fizzes when it hits your mouth. As a nod to the explosive candy, when key sales milestones are achieved, WARHEADS will "blow up" its mascot, Wally, in increasingly bigger and more entertaining ways. This all takes place at the Atomic Fizz Testing Facility, a secure location somewhere in the desert. Explosion videos will drop on WARHEADS Instagram and TikTok channels.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/warheads/9326951-en-impact-confection-drops-warheads-atomic-fizz-candy

"Eating Warheads Atomic Fizz takes you on a journey from the Extreme Sour coating, through the sweet fruity candy, ending with a fizzy explosion in the center," said Lindsay Karlin, vice president of marketing and development. "And we're launching the product with a bang."

The Wally explosions, which will escalate in magnitude, are planned to coincide with sales thresholds of WARHEADS Atomic Fizz. Brand fans will trigger the video releases on social media at 250,000 units sold, 375,000 units sold and 500,000 units sold.

Wally, the beloved WARHEADS brand persona, is a character with puckered lips, due to the iconic candy's signature sour taste, and a puffy mushroom cloud rising from his head. Pop culture suggests the name of the candy comes from the idea that the unique tart taste is similar to a real warhead going off in your mouth.

WARHEADS Atomic Fizz comes in five fizzy flavors: blue raspberry, watermelon, black cherry, green apple and lemon. The iconic candy is now available in a 1.48-ounce reclosable plastic container at retailers nationwide.

Note: All explosions are supervised by professional technicians on a closed course.

About Impact Confections
Impact Confections is a U.S. based supplier of innovative confectionery products marketed under the WARHEADS® and Melster® Brands. WARHEADS is one of the most recognized sour candies in the market. Melster Candies, established in 1919, has been delighting consumers and retailers with its nostalgic treats for decades. Impact Confections is based in Janesville, Wisconsin. To learn more about Impact Confections visit impactconfections.com and follow WARHEADS on Facebook, Instagram and TikTok.

Media Contact:
Jacob Teetzmann, APR
Tombras
jteetzmann@tombras.com
(423) 494-3673

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SOURCE Impact Confections