Madison Reed and UConn Women's Basketball Player Paige Bueckers Unveil UConnic Blonde: A First-of-Its Kind Signature Hair Color Shade Formulated for Paige, Inspired by Fans and Rooted in Self-Expr...
SAN FRANCISCO, March 6, 2025 /PRNewswire/ -- Madison Reed, the prestige beauty brand that revolutionized the hair color industry, announced today a first-of-its-kind hair color collaboration with Brand Ambassador and Star Athlete Paige Bueckers. Together, they are introducing UConnic Blonde, a limited-edition shade of Madison Reed ColorWonder Demi-Permanent Hair Color, inspired by Paige's signature blonde hair color and the shared values of self-expression and empowerment. The cool beige-blonde with ash tones strikes the perfect balance of elegance and edge, embodying the iconic style that has established Paige as a Gen-Z fashion and beauty icon who continues to inspire her audience to authentically be themselves while pursuing their goals. This launch marks the first time a beauty brand has created a signature hair color shade with a woman athlete, demonstrating Madison Reed's leadership in how beauty brands are shaping the future of women's sports and the beauty industry.
This collaboration seamlessly builds on Madison Reed's partnership with UConn Athletics, which was unveiled alongside the Team ColorWonder campaign in August 2024. Paige, along with teammates Azzi Fudd, Ice Brady and Morgan Cheli, serve as the faces of the campaign, celebrating the powerful intersection of athletics, confidence and personal achievement. Driven by Madison Reed's commitment to empowerment, the partnership has redefined what it means to support women athletes offering more than just endorsement, but real opportunities for entrepreneurial growth. These opportunities include providing Team ColorWonder with equity stake in the Madison Reed business, opportunities to franchise a Madison Reed Hair Color Bar in the future, internships with Madison Reed for class credit at UConn and exposure to Madison Reed's internal and external networks.
While Paige turned heads with a pink hair color transformation for the ColorWonder campaign debut, UConnic Blonde represents signature Paige – cool, confident, and undeniably iconic. Rooted in her authentic connection with her team and community, Paige harnessed her powerful social influence to make this a truly digital-first launch. She crowdsourced the name for her signature shade, receiving thousands of submissions in the first hour. Paige also unveiled the limited-edition shade on her Instagram and TikTok, inspiring her followers to share their own 'UConnic Moments.'
"I wanted to create a blonde as cool and iconic as UConn's fans and send a message that confidence doesn't mean looking a certain way, it means expressing yourself authentically. I'm all about showing up as myself and not putting myself in a box – I can have pink hair one day and go back to my blonde another. My blonde hair color feels true to my journey here and something I wanted to share with the world as my first beauty collaboration," said Madison Reed Ambassador and Impact Advisor Paige Bueckers. "As I approach this next chapter, personally and professionally, I'm grateful to Madison Reed for the opportunity to join their team and learn through this product development process and for giving me, and so many others, the confidence to express the different sides of myself authentically."
Staying true to Team ColorWonder's innovative NIL partnerships, Paige played an active role in every aspect of the collaboration. Working closely with Madison Reed CEO + Founder Amy Errett, she helped develop the UConnic Blonde shade and shaped the marketing strategy to engage ColorWonder's Gen-Z audience, crafting a fresh, authentic approach.
"Partnering with athletes like Paige and Team ColorWonder allows Madison Reed to send a powerful message that women deserve the opportunity to work hard, show up unapologetically and be rewarded for their talents," saidAmy Errett, CEO + Founder, Madison Reed. "We're proud to lead the charge in championing women in sports to thrive and the launch of UConnic Blonde is a powerful testament of that mission. Not only is this change long over-due, but as a female founded company with a mission rooted in empowerment, we believe firmly that investing in women's sports can help women succeed in business careers later on and are committed to reaching Gen-Z with this message along with role models who exemplify this through Team ColorWonder. Madison Reed's ability to maximize partnership opportunities and hair color trends through the efficient in-house production of signature shades will continue to be a focus for our business in 2025 and beyond."
As part of Paige's role as Impact Advisor, and in the spirit of Team ColorWonder's team-first mentality and giving back to the team that inspired the launch of UConnic Blonde, Madison Reed is proud to make a $10,000 donation to the UConn Women's Basketball Team. Additionally, together with Paige, a portion of UConnic Blonde sales will be donated to Good Sports, Inc. – an organization that drives equitable access in youth sports and physical activity by supplying youth organizations in high-need communities with the sports gear necessary to cut overhead costs and help children stay connected to their communities.
Madison Reed ColorWonder Demi-Permanent Hair Color is salon-quality color that works in just 20 minutes and lasts up to 25 washes,* enabling all hair types and textures the ability to experiment with tone, depth and dimension. It is formulated in Italy in accordance to strict EU regulations with keratin, argan oil, and ginseng root extract, free from harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide and is Leaping Bunny Certified and cruelty-free. In addition to UConnic Blonde, Madison Reed is adding two new shades, You Slay Latte and Amber Glow, to the beloved collection on Madison-Reed.com. The limited-edition UConnic Blonde Shade is now available exclusively at online Ulta Beauty, in-stores at Ulta Beauty starting March 9th and currently via an appointment with a licensed colorist in one of Madison Reed's 90+ Hair Color Bar locations. Starting March 20th, it will be available on Madison-Reed.com and for purchase in a Madison Reed Hair Color Bar.
*Depending on condition of hair and specific shade used
About Madison Reed:
Founded in 2013, Madison Reed is a prestige beauty brand that has revolutionized the hair color industry. Madison Reed offers over 85+ shades of high-quality hair color, Smart 8-Free formulas developed in Italy, technology, personalized service, and the freedom to get high quality results whether they color their hair at home or by a professional colorist in one of Madison Reed's 92+ Hair Color Bars across the country. Products can be found online at www.Madison-Reed.com, Madison Reed Hair Color Bars nationwide, Ulta Beauty, Amazon and select Walmart locations. Stay up-to-date by following us on Instagram and TikTok.
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