LG Electronics eyes European dominance, aiming to double sales in 5 years

LG Electronics has announced its goal to double its home appliance sales in Europe within the next five years, setting its sights on becoming the continent’s top brand. Lyu Jae-cheol, head of the company’s home appliance and air solution division, shared LG’s future business strategy in the European market during a press conference Thursday (local time) at the IFA 2025 electronics exhibition, which runs through Tuesday in Berlin. “LG has weathered fierce competition in Europe, achieving rapid growth over the past several years, winning strong approval from customers,” Lyu said. “To further penetrate Europe, one of the world’s most important premium markets alongside North America, we focused on showcasing products tailored specifically for European consumers at this exhibition.” As Europe is one of the largest home appliance markets worldwide, LG has been competing with other foreign brands for both the premium and mass market segments in the region. “We aim to double our home appliance sales in Europe within five years and secure our position as its leading brand by driWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times