Korea Tourism Organization joins hands with fashion, beauty, appliance brands

The Korea Tourism Organization (KTO) has partnered with fashion, beauty and appliance brands to attract more international visitors as part of its tourism campaign, “Never Ending Korea.” The agency under the Ministry of Culture, Sports and Tourism announced that it started promoting Korea’s popular tourist destinations jointly with Musinsa for two weeks beginning Monday. For the campaign, Korea’s largest fashion commerce platform is recommending not only travel destinations but also ideal fashion styles for each at its online stores in 13 countries, including the U.S., Canada, Japan and Indonesia. For instance, the company is recommending a series of swimming trunks for potential visitors to Unyeo Beach in Taean, South Chungcheong Province, while displaying windbreakers to those who view information on Mount Gonnyun in Pohang, North Gyeongsang Province. They are also drawing winners for round-trip flight tickets to Korea from purchasers of event goods on their website. Musinsa said it will open a pop-up store in Tokyo in October to jointly promote Korea’s tourist destinations. IWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times