Intuit QuickBooks and the Professional Women’s Hockey League Announce Multi-year Canadian Partnership

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced that it has entered into a multi-year partnership across Canada with the Professional Women’s Hockey League (PWHL), naming Intuit QuickBooks as the league's Official Accounting Software Partner.

The alliance will provide Intuit QuickBooks with an opportunity to connect with Canada’s growing and evolving small business population, including women in business. The newly formed PWHL provides a unique platform to drive equal opportunity for women, a demographic that faces unique barriers in business ownership.

"We are thrilled to partner with the Professional Women's Hockey League to support and empower women in the Canadian business community. Through this partnership, we aim to highlight the dedication, leadership, and resilience that women bring to our communities. At Intuit, championing a diverse and inclusive culture is core to our values, and we look forward to working with the PWHL to foster an environment where women can thrive in any industry they are a part of,” said Puja Subrun, Director of Marketing at Intuit QuickBooks Canada.

A survey conducted by Intuit QuickBooks found that Canadian women-owned businesses face greater financial strain. Despite this, women business owners are chasing entrepreneurial success and expansion at the same rate as their male counterparts. The opportunity for QuickBooks to partner with the PWHL further supports Intuit QuickBooks’ mission to provide equal opportunity for women in entrepreneurship, and showcase the important contribution they make to the Canadian economy.

"Intuit QuickBooks’ partnership is a meaningful addition to the PWHL, as their dedication to equality and support for small businesses across Canada aligns with our efforts to empower women in sports,” said Chelsea Purcell, PWHL Senior Director of Corporate Partnership. "With QuickBooks’ support, we can amplify our efforts to showcase talented women, foster inclusion, and inspire future generations of leaders and entrepreneurs on and off the ice.”

Intuit QuickBooks and the PWHL will work together to bring fans and entrepreneurs unique experiences throughout the season, including:

• Showcasing the incredible stories of woman-owned small businesses in Canada
• Custom content that will appeal to both hockey fans and entrepreneurs
• A mix of in-arena and at-home branding through digitally enhanced dasherboards, rink board visibility, video screens and brand advertising spots aired during the game
• New exciting opportunities to engage with customers and employees through events and hospitality

Stay tuned throughout the 2024 and 2025 season to see how Intuit QuickBooks will help fans get inspired by entrepreneurship and celebrate the growth and success of women in business.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.ca and find us on social for the latest information about Intuit and our products and services.

About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. In 2024, the PWHL was recognized by Sports Business Journal as the Sports Breakthrough of the Year and received the top position in the first-ever Canadian edition of the Harris Poll, which ranks companies’ reputations. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.

PWHL, the PWHL Logo, and PWHL team names and logos are trademarks of the PWHL. © PWHL 2024. All Rights Reserved.

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