HEOR Services Market Size Booms with CAGR 12.3%, Projected to Reach $3.79 Billion by 2031 | Exclusive Report by The Insight Partners
NEW YORK, March 5, 2025 /PRNewswire/ -- According to a comprehensive report from The Insight Partners, "Health Economics and Outcome Research (HEOR) Services Market share and Forecast 2024 - 2031, Global and Regional Share, Trend, and Growth Opportunity Analysis Report", The HEOR services market is expected to reach US$ 3.79 billion by 2031 from US$ 1.68 billion in 2024, at a CAGR of 12.3% during the forecast period.

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HEOR Services Market Overview of Report Findings
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Competitive Strategy and Development
- Key Players: A few major companies operating in the HEOR services market are PharmaLex GmbH; ICON Plc; IQVIA Holdings Inc; Syneos Health Inc; Optum Inc; Certara Inc; ExlService Holdings, Inc; Avalon Health Economics LLC; Axtria, Inc.; and McKesson Corp.
- Trending Topics: Generative AI, AI in Customer Support, Voice Assisstants in Healthcare, Multimodal AI, Low-code AI Platforms, among others.
Global Headlines on HEOR services
- PharmaLex expanded Australia footprint through a merger plan with pharmacovigilance leader Cpharm.
- SSM Health and Optum launched an innovative collaboration to make quality care more accessible and affordable
- PharmaLex Group announced a merger with the leading technology and services organization for clinical and regulatory solutions, Phlexglobal
- Syneos Health Expanded Partnership with Datavant to Accelerate Delivery of New Therapies to Patients
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Market Segmentation
- Based on service, the HEOR services market is segmented into economic modeling evaluation, real-world data analysis & information systems, clinical outcome, and market access solutions & reimbursement. The economic modelling or evaluation segment held the largest share of the HEOR services market in 2024.
- In terms of service provider, the HEOR Services market is bifurcated into consultancy and contract research organizations. The contract research organizations segment held a larger share of the HEOR services market in 2024.
- By end users, the HEOR Services market is segmented into healthcare providers, healthcare payers, biotech/pharma companies, and government organizations. The biotechnology and pharmaceutical companies segment held the largest share of the HEOR services market in 2024.
- The HEOR services market is segmented into five major regions: North America, Europe, APAC, Middle East and Africa, and South and Central America.
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Conclusion
The increasing product development, growing healthcare expenditure, and rising clinical trials, along with robust HEOR services, drive the HEOR services market growth. The global expansion of clinical trials, especially in the areas of oncology, rare illnesses, and personalized medicine, necessitates a thorough examination of both the clinical and financial effects. In these trials, HEOR is essential because it evaluates the value proposition, long-term results, and cost-effectiveness of new treatments. Furthermore, advancements in technology such as digital treatments, gene therapies, and customized medicine have made product development in the healthcare industry more complicated. These cutting-edge therapies frequently need substantial financial outlays and high expenses. Therefore, thorough economic analyses are required to ascertain their viability and the possible return on investment for healthcare systems. The demand for HEOR services to assess the cost-effectiveness, long-term effects, and overall value of novel medications and treatments is increasing as they are brought to market.
The report from The Insight Partners, therefore, provides several stakeholders—including pharmaceutical companies, healthcare providers, payers, regulatory agencies, and policymakers—with valuable insights to successfully navigate this evolving market landscape and unlock new opportunities.
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