Gayle deDie Joins Cavallo as Senior Vice President of Marketing

Former Google Marketing Leader will Drive Revenue Growth for Cavallo's Profit Maximization Platform

GRAND RAPIDS, Mich., April 1, 2025 /PRNewswire/ -- Cavallo, the leader in AI-powered Profit Maximization, today announced Gayle deDie has joined the company as Senior Vice President of Marketing. deDie brings over 20 years of enterprise marketing expertise, including leadership roles at Google and Cooler Screens, Inc. Her appointment supports Cavallo's commitment to helping distributors and manufacturers improve efficiencies and profitability.

"I'm thrilled to introduce Gayle deDie as our new SVP of Marketing," stated Mike Biwer, CEO at Cavallo. "With her extensive experience, including shaping Google Cloud's marketing strategy, she brings a wealth of expertise to fuel our market expansion while deepening our dedication to existing customers. Her leadership will play a pivotal role in our next phase of growth."

deDie brings a wealth of expertise in marketing and technology to Cavallo, having held senior positions at Google Cloud and Cooler Screens, Inc. At Google, deDie led the development and execution of integrated marketing strategies spanning paid and earned media, ABM, and both inbound and outbound campaigns. Her leadership at Google Cloud led to $91M in new pipeline through customer acquisition campaigns while scaling North American demand generation best practices globally. At CoolerX, she led AI-powered in-store retail media and SaaS platform technology initiatives to boost brand awareness and demand generation. Her experience creating results-driven marketing campaigns supports Cavallo's mission to empower distributors and manufacturers to adopt profit-maximization strategies that boost revenue.

"Joining Cavallo at this stage in its growth is exciting," said deDie, "Its Profit Maximization platform is proven to help manufacturers and distributors maximize profitability, and this opportunity aligns perfectly with my passion to help customers achieve meaningful results."

"Gayle's deep expertise in utilizing data-driven, go-to-market strategies will be instrumental in advancing innovations within our platform," said Jesse Clem, CRO at Cavallo.

Cavallo's AI-powered Profit Maximization platform helps distributors and manufacturers drive profits through real-time insights. It empowers businesses to lower order errors by 90 percent, boost processing by 80 percent, and achieve pre-tax profit gains by 10x through streamlining operations and uncovering high-profit opportunities. It also provides unique customer behavior insights through predictive analytics to improve customer engagement and prioritize high-value accounts.

About Cavallo
Cavallo is a leader for AI-driven Profit Maximization. Its platform integrates with top ERP systems to ensure flawless orders and deliver actionable insights to optimize revenue streams for distributors, manufacturers, and product-centric brands. Its real-time analytics and advanced workflows also help businesses enhance customer retention and align sales and marketing initiatives. Cavallo's mission is to help customers to maximize profits at scale. For more information, visit www.cavallo.com.

Media Contact:
Jacob Harvey
Catapult PR
jharvey@catapultpr-ir.com 

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SOURCE Cavallo