EQS-Adhoc: naoo AG: Former Google Switzerland Executive to Drive naoo’s Growth Across German-Speaking Europe

EQS-Ad-hoc: naoo AG / Key word(s): Personnel
naoo AG: Former Google Switzerland Executive to Drive naoo’s Growth Across German-Speaking Europe

22-Apr-2025 / 09:40 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by EQS News - a service of EQS Group.
The issuer is solely responsible for the content of this announcement.

EXPLANATION SECTION

Gregor Doser brings over two decades of experience in the media and digital industries. He began his career at SRG SSR idée suisse, where he led national marketing services at Publisuisse and was responsible for market research and pricing of public television offerings. He then moved to GroupM, the media agency network of the WPP Group, where he played a key role in building up the company’s presence in Switzerland as Trading Director. 

From 2011, Gregor Doser served as Industry Leader and member of the executive board at Google Switzerland. In this capacity, he managed strategic client relationships in the retail, telecommunications, media, and agency sectors, and was instrumental in building the YouTube market in Switzerland. After 13 years at Google, he is now joining naoo to help drive the platform’s development in Switzerland and across the DACH region. In addition, he will take over responsibility for sales and strategic client relations at Kingfluencers, the influencer agency recently acquired by naoo.

“naoo reminds me of the moment we launched YouTube in Switzerland,” says Doser. “It’s a platform that excites, connects, and delivers real value. What convinced me most is that naoo offers capabilities I haven’t seen elsewhere: users are rewarded not only for their content, but also for their activity and interaction. The combination of digital reach, local offers, and playful incentives creates a whole new level of user engagement. naoo isn’t driven by likes – it’s about genuine participation. My goal is to establish naoo as the new home for creative content, local discovery, and meaningful interaction – developed in Switzerland, for Switzerland and beyond.”

At naoo, Doser will be responsible for steering strategic market development and reinforcing the platform’s positioning as an innovative and trusted social media network. His role includes building and managing key customer relationships, developing go-to-market strategies, launching targeted growth initiatives, and fostering connections with key stakeholders from business, media, agencies, and academia. With his deep experience, he will provide valuable input to the ongoing evolution of naoo’s product strategy and brand perception – with the goal of embedding naoo as an integral part of users’ digital lives.

“We are absolutely thrilled to welcome Gregor Doser to naoo,” says Dr. Thomas Wolfensberger, Founder and Anchor Shareholder of naoo AG. “His deep understanding of the Swiss market and his passion for experience-driven platforms make him the ideal person to drive naoo’s further growth. With his strategic mindset and strong network, he will open doors and unlock opportunities far beyond what we can currently imagine – just as he significantly contributed to YouTube’s success story in Switzerland. At Kingfluencers, he will also play a key role in strategic matters and the management of our key clients.”

About naoo

naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Google Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com. 

About Kingfluencers 

Kingfluencers is a company of naoo AG and operates as a specialized agency brand within the naoo group.Kingfluencers is Switzerland’s leading agency for influencer and social media marketing. Since its founding in 2016, the company has established itself as a key partner for brands looking to create authentic and impactful digital campaigns. With a comprehensive network of over 3,000 influencers, data-driven strategies, and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling and covers all relevant channels—from Instagram, TikTok, and YouTube to B2B influencer marketing and employee advocacy. With its interdisciplinary team, Kingfluencers is setting new benchmarks for creative, data-driven, and targeted influencer marketing in Switzerland and beyond.

Contact Details

Media and Investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com

Axel Mühlhaus / Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel.: +49 (0) 69 905505-52
E-Mail: naoo@edicto.de

Users and Community
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com

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