Conagra Brands Introduces Badges on Select Healthy Choice Products, Leading Consumers to GLP-1-Friendly Options

CHICAGO, Dec. 12, 2024 /PRNewswire/ -- With the rising popularity of GLP-1 medications among Americans for diabetes and weight management, Conagra Brands is proud to announce a first-of-its-kind initiative in the food industry. Starting in January 2025, the company's Healthy Choice® line will feature an "On Track" badge on 26 select items, indicating that the products are high in protein, low calorie, and a good source of fiber, which make these items "GLP-1 friendly." Healthy Choice is the first major food brand to call out "GLP-1 Friendly" on the package.

The badge is designed to help consumers easily identify nutritious and convenient options that suit their dietary needs. Whether you're using GLP-1 medications, transitioning off them, working toward natural weight management, or simply focused on maintaining a healthy lifestyle, these products are tailored to meet a variety of needs.

GLP-1 medications, used by nearly 15 million U.S. adults, help manage Type 2 diabetes and support weight loss. These medications suppress appetite, which can lead to reduced nutrient intake. Recognizing this challenge, Conagra Brands leveraged its food-first philosophy to curate Healthy Choice options that are particularly suitable for GLP-1 users.

"The increased use of GLP-1 medications presents an exciting opportunity to support Americans managing diabetes and weight loss, as well as those seeking to lead a healthier lifestyle," said Bob Nolan, Vice President, Demand Science at Conagra Brands. "Our 'On Track' badge reflects our commitment to providing accessible, healthy meal options tailored to their needs."

"Healthy Choice has always been a leader in nutritious frozen meals," said Jill Dexter, Vice President & General Manager, Single Serve Meals at Conagra Brands. "This new on-pack label builds on that legacy and is the latest in a long line of ways the brand has evolved to deliver modern health, providing consumers with clear guidance and trusted meal options."

A Strategic and Consumer-Centric Move

Conagra Brands' decision to introduce the "On Track" badge on select Healthy Choice SKUs stems from deep insights into the needs of GLP-1 users. The badge will initially appear on Healthy Choice Café Steamers® and Simply Steamers due to their smaller portion sizes and affordability, with meals priced at an MSRP of $3.49 and $3.99, respectively. This ensures accessibility for consumers, particularly given the significant costs often associated with GLP-1 medications.

It's important to note that no changes have been made to the meals themselves; the badge simply highlights existing products that are well-suited to GLP-1 users. Additionally, the USDA has reviewed and approved all products carrying the badge, ensuring compliance with regulatory standards.

Where to Find "On Track" Meals

Healthy Choice Café Steamers and Simply Steamers are available at major retailers nationwide, including Walmart, Target, Kroger, and Albertsons, as well as online at Amazon.com and Walmart.com. While new packaging will begin rolling out in January 2025, availability may vary by location.

About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), is one of North America's leading branded food companies. We combine a 100-year history of making quality food with agility and a relentless focus on collaboration and innovation. The company's portfolio is continuously evolving to satisfy consumers' ever-changing food preferences. Conagra's brands include Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, Slim Jim®, Angie's® BOOMCHICKAPOP®, and many more. As a corporate citizen, we aim to do what's right for our business, our employees, our communities, and the world. Headquartered in Chicago, Conagra Brands generated fiscal 2024 net sales of more than $12 billion. For more information, visit www.conagrabrands.com.

Impacted SKUs

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SOURCE Conagra Brands, Inc.