'Bomdong' bibimbap emerges as new food trend, supplanting Dubai chewy cookie

Koreans are moving away from viral sweets and falling in love with healthy seasonal greens. While Dubai chewy cookies, a chocolate treat filled with pistachio cream and crunchy kadayif pastry, recently dominated the nation's tastebuds, the spotlight has abruptly shifted to "bomdong" bibimbap, a dish featuring seasoned cabbage over rice. According to the Korea Agricultural Marketing Information Service (KAMIS), bomdong is a type of spring cabbage primarily cultivated in the southern coastal regions of South Jeolla Province. Its sudden popularity is being fueled by a retro meme involving a 2008 episode of the variety show “2 Days & 1 Night,” where comedian Kang Ho-dong enjoyed a large bowl of the simple dish. A short-form video of this 18-year-old clip has recently surpassed 5 million views and search interest for spring cabbage reached the peak score of 100 on Feb 28 on Google Trends. People in the food industry say this shift is happening because many are tired of unhealthy desserts and want meals that are affordable, easy to prepare and built around seasonal ingredients. A single DuWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times