Better for All Partners with FestForums® and Rock the Ocean's Tortuga Music Festival™ to Drive Sustainability in Festivals

SANTA BARBARA, Calif., Feb. 11, 2025 /PRNewswire/ -- Natural products innovator Better for All announces its partnership with FestForums^®  February 12th through 14th in Santa Barbara, California. FestForums^® is the premier gathering for festival professionals, featuring panels, exhibits, networking, and parties designed to shape the future of the festival and concert industry. Attendees will have the opportunity to engage with representatives from globally renowned events such as SXSW, Sundance, Burning Man, Coachella, and more. Better for All is also an official cup of Rock the Ocean's Tortuga Music Festival™ in April. The three-day music experience is in Ft. Lauderdale April 4-6 and features a roster of notable country and rock artists including Jelly Roll, Keith Urban and Luke Combs.

Better for All award-winning TUV-certified home compostable cups are designed to offer a sustainable, zero-waste alternative to traditional single-use cups, meeting a growing demand for environmentally friendly solutions for the events industry. Better for All cups completely biodegrade in both commercial and home composting conditions, and are made from pure PHA, a bio based and non toxic material that is also certified soil and marine degradable. Better for All cup innovations address a number of challenges faced by event producers: environmental impact, waste management and fan engagement.

"We are proud to partner with FestForums^®  as their official cup sponsor," said Raegan Kelly, Better for All co-founder. "Festivals, often situated in unique and beautiful natural settings, are already leading the charge in reimagining how we celebrate, with waste management and landfill diversion at the heart of that shift. By providing certified home compostable PHA cups, we're excited to help these events take meaningful steps toward a future where rethinking waste isn't an option, it's the norm."

FestForums^® has long been a hub for innovation and collaboration in the festival industry, attracting thought leaders, organizers, and visionaries from some of the world's most iconic events. Better for All's presence at FestForums^® underscores the increased appetite and demand for waste reduction at festivals across the U.S.

"As we step into 2025, I am filled with gratitude and pride for the community we've built at FestForums. Festivals are where stories are shared, connections are made, and lives are changed through music, film and more. Festivals have the power to shape culture and set trends, and by integrating sustainable solutions like Better for All compostable cups we're creating events that leave lasting memories without leaving a lasting plastic footprint," said Laurie Kirby, founder and owner of FestForums.

Better for All recently launched their partnership with the Oak View Group, whose network includes the Prudential Center, Dodger Stadium, and Fenway Park, the company's partnership with FestForums marks another significant milestone in their mission to drive positive change across the live events space. Better for All was recently named the Beverage Digest Awards 2024 winner for Best Technology Innovation for their 100% reusable, renewable, and home compostable PHA alternatives to single-use plastic cups.

About Better for All: Better for All is driving a zero-waste movement within the celebration space by offering award-winning 100% reusable, renewable, and home compostable alternatives to disposable plastic cups. Verified plastic-free by Oceanic Global's Blue Standard, Better for All cups are designed to leave no trace behind. Learn more at www.betterforall.co and https://www.youtube.com/@BetterforAllCup. Apply to be a brand ambassador here.

About FestForums:FestForums^® is the B2B live gathering for festival producers, organizers, and industry leaders to learn and network all in one place. The conference includes various panels, exhibitors, awards, concerts and parties galore presented in a relaxing convivial environment. We discuss technology, sustainability, safety, wellness, marketing, operations, and many more topics with mixers and a trade show designed to cultivate networking in beautiful Santa Barbara.

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Olivia Ludington
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SOURCE Better for All