Authentic Holdings To Reduce Debt by over $2 Million While Achieving Substantial Revenue Growth

MORRISTOWN, N.J., March 6, 2025 /PRNewswire/ -- The management of Authentic Holdings will be converting approximately $2.0 million plus in advances and loans made to the company into a combination of a performance-based convertible preferred stock, restricted common stock and a new secured notes.

Chris Giordano Authentic's President and Chairman stated " As a result of our growing operations and the confidence we have in our future, the decision was made to convert 100% our notes and advances held against the company into a combination of equity, a performance based convertible preferred stock and  secured notes. This will strengthen our balance sheet tremendously and when combined with our growth in revenue will immediately create greater intrinsic value for shareholders in the process.

If management were to have done the typical debt to equity conversion at market price or lower there would have been over 3 billion shares of immediate dilution. Instead, there will only be 370 million restricted shares issued in exchange for reducing the debt by approximately 80%.

Going forward, any further issuances of common stock via the Convertible Preferred Stock will only occur off the heels of major milestones that are directly tied into performance of the company. The performance based convertible preferred stock will only be convertible into common stock in the event the company hits two milestones. Those being the Company having to earn $1 million or more in after tax income in a 12-month period; and the Company being uplisted to a higher exchange.

Furthering our effort in strengthening our balance sheet is the upcoming strategic acquisition in that will put a minimum of $10 MM in performing assets on our balance sheet.  These actions could swell our shareholder equity to well over the $12 MM mark or approximately .004 per share, giving the company the ability to seek out commercial finance relationships when needed that allow us to expand our businesses more aggressively.

Of major importance as it relates to Maybacks Global Entertainment, LLC one of our current subsidiaries is 1^st quarter of 2025 ad sales have been outstanding. We completely exceeded our original projections furthered by the fact that it is a traditionally very weak quarter for ad sales.

Ad placements for 1st quarter were up over 500% compared to 1^st quarter of 2024. Second quarter already looks like it will book more ads than all of 2024. We are exceeding what we though possible for the first half of 2025 and are only utilizing 10% of our available ad inventory across iDreamCTV and its 35 channels leaving incredible room for growth.

We are about to form Authentic Events, LLC, which will be our Pay Per View division tied to our streaming platform at Maybacks. We expect to announce our first live PPV event which will be broadcast from Madison Square Garden Theatre in the coming weeks. After 5 very successful live broadcasts of Ring of Combat we know our broadcast system has worked flawlessly, giving us we the confidence in our IT provider to move into the space aggressively making PPV affordable for the masses by initially charging way less than market rates for a live event. We are able to do this ince we own our own streaming channel and thereby avoid the costly charges that would occur using a third party provider. PPV could be a very large business for us since we have the platform, the audience and the connections to both the music and sports businesses that make it possible.

As a result, we are currently in discussions with several parties in the music and sports arenas to broadcast their live events via PPV to our very large global audience in partnership with Whale TV https://www.whaletv.com/ which provides the operating system for over 400 different Smart TV Manufacturers in 41 MM + homes.

Whenever someone turns their Whale OS powered Smart TV they will see our APP iDreamCTV on the first page next to APPs like Netflix, Prime and ESPN giving us tremendous exposure on a global basis. The launch of iDreamCTV to those 41 MM homes should go live in April of 2025 and as the on-ramping of our APP and programs start to complete over the coming weeks.

Our partnership with Whale TV is a very large opportunity to get our programming in front of a massive audience through a "rev share" agreement as opposed to the hundreds of thousands of dollars it would cost for the placement of an APP next to the corporate giants of "streaming television".

Maybacks is also ramping up our negotiations with Hisense Global https://global.hisense.com/ the world's 2^nd largest Smart TV manufacturer https://www.hisense-usa.com/newsroom/hisense-retains-no-2-ranking-globally-for-tv-shipment-in-2023 to carry our APP and content in a Vast Tag ad driven joint venture similarto our arrangement with Whale TV.

We are also happy to announce that The Authentic Heroes division will be launching the "Authentic Tommy DeVito" LE Series right after NFL Mini Camp to his ardent fan base. In conjunction with the launch Authentic Heroes that will be displaying its new Authentic Heroes eCommerce site and an aggressive social media program to bring brand awareness to our unique product.

Authentic Heroes will also be looking overseas for the many opportunities that exist there. Now that we have established over the last year strong relationships with influencers and agents of top sports talent in the UK, we expect to open a satellite office in London during the second half of 2025 to establish our epicenter for business in the UK and Europe and further our efforts in establishing Authentic Heroes as a one-of-a-kind brand for sports fans overseas in the areas of Soccer, Rugby and Cricket. We are currently in discussions with several soccer and rugby players in the UK and we hope to have a deal signed with a A List Soccer player from the UK in the not too distant future

Management is extremely excited about our revenue growth year over year and even more confident in our operational performance for 2025 as all 4 of our divisions move forward in their respective product rollouts.

Our former business propositions are no longer propositions. They are now becoming revenue generating companies with tremendous growth potential. 

In addition, the Company will be filing an 8-K with the Securities ans Exchange Commission in the coming days to support the declarations made here in this press release

We truly appreciate your patience through some of our more challenging periods and look forward to keeping you apprised of our progress as we move forward with our plans to bring all of our business opportunities to commercial fruition in 2025.

Contact Details: chrisg@ecotek360.com; 732-695-4389

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SOURCE Authentic Holdings Inc.