Youth To The People, a member of 1% for the Planet, is collaborating with Brave Trails and the American Civil Liberties Union to launch their Community To The People program

LOS ANGELES, Sept. 23, 2025 /PRNewswire/ -- Modern skincare brand, Youth To The People, joined 1% for the Planet and its global network of companies committed to giving back to their communities. Youth To The People is now launching its new social impact initiative, Community To The People, which will provide resources to help reduce the effects of social isolation.

Social isolation affects everyone. According to the World Health Organization, approximately 1 in 4 people experience social isolation, and these effects are comparable to the risks of extreme smoking and morbid obesity. Through the Community To The People initiative, Youth To The People will provide financial aid for underserved groups to access resources to participate in programs beneficial to developing healthy social connections. As a part of this new initiative, Youth To The People will be making a $100,000 donation each to both the American Civil Liberties Union (ACLU) and Brave Trails.

The American Heart Association recognizes that underserved communities and LGBTQ+ youth face higher risks of social isolation through forms of discrimination, rejection, and lack of resources. Brave Trails and the ACLU provide year-round programming designed to develop community and foster lifelong connections that help reduce the health effects of social isolation.

The ACLU's National Advocacy Institute is an immersive program that promotes the next generation of young leaders through skills building and advocacy engagement. Over 1000 students engage in interactive programming and training throughout the year to help deepen their connection to community service. Brave Trails, a California-based national nonprofit organization focused on LGBTQ+ youth leadership, creates safe spaces for LGBTQ+ youth through their camp programs. The camps allow for connection with like-minded peers through various activities, workshops, and service-related projects.

"Youth to the People exemplifies how beauty brands can lead with purpose—proving that environmental responsibility, innovation, and style not only coexist, but thrive together," said Kate Williams, CEO of 1% for the Planet. "Their unwavering commitment to both people and planet is evident in everything they do, from low-impact packaging to meaningful community engagement. We're proud to welcome them to the 1% for the Planet network and to certify their bold investment in building a better future."

"As a mission-driven company, we're grateful to partner with organizations like Brave Trails and the ACLU to help create meaningful impact," said Stephanie Binette, General Manager at Youth To The People. "Social isolation is an issue that affects so many people, especially the young and underserved. We're committed to investing in opportunities to help people strengthen communities and form healthier social connections. Youth To The People has always had social and environmental impact at its core, but Community To The People is the beginning of an even stronger voice that will turn that commitment into a legacy."

The founders of Youth To The People, Joe Cloyes and Greg Gonzalez, believe deeply in the importance of giving back in order to leave the world a better place. The brand is invested in providing support to help those in need overcome social isolation while also generating awareness about the adverse physical and mental health risks. There is unity in community, and Youth To The People's enduring commitment to social and environmental impact is the driving force in creating the Community To The People program.

About Youth To The People:
Professional-Grade Skincare made with unconventional superfood ingredients backed by innovative science for powerful results. Founded in 2015, Youth To The People continues its legacy as a California-based brand built on three generations of professional skin care expertise, research, and mindful activism. We are skincare for all.

Each Youth to the People product is created in California and dreamed up by our in-house product innovation team. Driven by the latest in skincare technologies, each product is stacked with effective ingredients at intentional percentages for optimal efficacy. Our main goal: create products that create positive change for your skin. For more information on Youth to the People, visit youthtothepeople.com.

About 1% for the Planet:
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses, supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given over $708 million to environmental partners. Today, 1% for the Planet's global network consists of thousands of businesses and environmental partners working toward a better future.

Look for our logo to purchase for the planet, learn more, and join at onepercentfortheplanet.org. 

1% for the Planet Contact:
Brand & Marketing Team, 1% for the Planet:
marketing@onepercentfortheplanet.org
Office: 802-861-0460

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