Son Heung-min’s LAFC home debut tickets hit $3,800 — 10 times the original price

The so-called “Son Heung-min syndrome” shows no sign of slowing down. Ticket prices for the Korean football star’s home debut with Los Angeles FC in Major League Soccer (MLS) have surged more than tenfold, driven by explosive demand from U.S. soccer fans. As of the afternoon of Aug. 15 (KST), U.S. ticket marketplace SeatGeek showed that premium seats for the Sept. 1 match between LAFC and San Diego FC at BMO Stadium in Los Angeles were listed at around $3,800 (5.3 million won). The original price for those seats was between $300 and $500, meaning prices have jumped nearly 10-fold. The seats are located close to the pitch. Prices have climbed even higher compared to just three days ago. British outlet TalkSPORT, citing an Aug. 12 report by the Hankook Ilbo, noted that tickets for Son’s home debut had jumped from $300 to $1,500. At the time, SeatGeek was selling those seats for about $1,500 — now they are more than double that price. The steep increase reflects the U.S. sports market’s dynamic pricing system, meaning prices could climb further. When Lionel Messi joined InterWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times