Snap (SNAP) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates

Snap (SNAP) reported $1.34 billion in revenue for the quarter ended June 2025, representing a year-over-year increase of 8.8%. EPS of -$0.01 for the same period compares to $0.02 a year ago.The reported revenue represents a surprise of +0.66% over the Zacks Consensus Estimate of $1.34 billion. With the consensus EPS estimate being $0.01, the EPS surprise was -200%.While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance.As these metrics influence top- and bottom-line performance, comparing them to the year-ago numbers and what analysts estimated helps investors project a stock's price performance more accurately.Here is how Snap performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:Daily Active Users (DAU) - Total Global: 469 million compared to the 467.95 million average estimate based on 10 analysts.Average revenue per user (ARPU) - Total Global: $2.87 compared to the $2.88 average estimate based on nine analysts.Daily Active Users (DAU) - North America: 98 million compared to the 99.04 million average estimate based on seven analysts.Daily Active Users (DAU) - Europe: 100 million compared to the 99.56 million average estimate based on seven analysts.Daily Active Users (DAU) - Rest of World: 271 million compared to the 269.74 million average estimate based on seven analysts.Average revenue per user (ARPU) - Europe: $2.65 versus the seven-analyst average estimate of $2.51.Average revenue per user (ARPU) - Rest of World: $0.96 versus the seven-analyst average estimate of $1.07.Average revenue per user (ARPU) - North America: $8.33 versus $8.07 estimated by six analysts on average.Employees (full-time; excludes part-time, contractors, and temporary personnel): 5.21 billion compared to the 5.11 billion average estimate based on three analysts.Geographic Revenue- Europe: $265.34 million compared to the $251.93 million average estimate based on eight analysts. The reported number represents a change of +10.9% year over year.Geographic Revenue- Rest of World: $258.99 million versus $289.5 million estimated by eight analysts on average. Compared to the year-ago quarter, this number represents a +12.7% change.Geographic Revenue- North America: $820.6 million versus $799.56 million estimated by seven analysts on average. Compared to the year-ago quarter, this number represents a +6.9% change.View all Key Company Metrics for Snap here>>>Shares of Snap have returned +3.1% over the past month versus the Zacks S&P 500 composite's +1% change. The stock currently has a Zacks Rank #2 (Buy), indicating that it could outperform the broader market in the near term.Only $1 to See All Zacks' Buys and SellsWe're not kidding.Several years ago, we shocked our members by offering them 30-day access to all our picks for the total sum of only $1. No obligation to spend another cent. Thousands have taken advantage of this opportunity.Thousands did not - they thought there must be a catch. Yes, we do have a reason. We want you to get acquainted with our portfolio services like Surprise Trader, Stocks Under $10, Technology Innovators, and more, that closed 256 positions with double- and triple-digit gains in 2024 alone.See Stocks Now >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Snap Inc. (SNAP): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks