Shelby County Federal Credit Union Welcomes New Leadership Team Under the Direction of CEO Raffael Crockett to Drive Growth and Financial Strength
MEMPHIS, Tenn., Feb. 13, 2025 /PRNewswire/ -- Shelby County Federal Credit Union is ushering in a new era of leadership and financial stability under the direction of newly appointed Chief Executive Officer Raffael (Ralph) Crockett. With over three decades of credit union experience and a proven track record of transformational leadership, Crockett has strategically assembled a powerhouse leadership team to elevate the institution's financial performance, member experience, and community impact.
Crockett, who joined the credit union in June 2024, previously served as CEO of BrightStar Credit Union in South Florida, where he spearheaded a 200% growth in assets, restored net worth to stellar levels, and successfully rebranded the institution. His extensive experience also includes serving as a Problem Case Officer with the National Credit Union Administration, positioning him as a seasoned expert in financial turnaround strategies and sustainable growth.
The South Florida Business Journal has recognized Crockett as a Broward County Ultimate CEO and Top Power Leader in Banking & Finance. His leadership is defined by his commitment to innovation, financial literacy, and strengthening community partnerships. Under his direction, Shelby County Federal Credit Union is focused on building a stronger financial foundation in DeSoto County while continuing to serve its valued members in Shelby County.
As part of his vision for transformation, Crockett has appointed key leaders to help drive operational excellence:
- Keith Watson, Vice President of Lending and Collections – Focused on expanding loan accessibility, responsible lending practices, and ensuring financial security for members.
- Kyle Latham, Vice President of Human Resources – Committed to fostering a culture of growth, engagement, and talent development to strengthen the credit union's workforce.
- John Stafford, Vice President of Information Technology – Dedicated to ensuring ultimate security of systems and building an advanced sophistication of institutional electronic presence.
Crockett emphasized the importance of these hires in positioning the credit union for long-term success.
"This leadership team was carefully selected to bring fresh energy, expertise, and strategic vision to Shelby County Federal Credit Union. Together, we are strengthening our foundation, ensuring financial stability, and enhancing member experiences. Our priority is to grow our presence in DeSoto County while remaining deeply committed to serving our loyal members in Shelby County," said Crockett. "By investing in strong leadership, we are creating a more vibrant and financially secure future for our members."
The credit union's immediate focus includes modernizing member services, expanding financial education initiatives, and strengthening community partnerships to support the financial health of residents in Shelby County and DeSoto County.
About Shelby County Federal Credit Union
Shelby County Federal Credit Union is a member-owned financial institution committed to providing innovative financial solutions, personalized service, and community-driven banking. With a mission to support financial well-being of its 10,000 members, the credit union offers a full range of banking services tailored to meet the diverse needs of its members.
CONTACT:
Raffael Crockett, CEO
Shelby County Federal Credit Union
rcrockett@shelbycountycu.com
(901) 930-0757
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SOURCE Shelby County Federal Credit Union