Resonate Launches rAI-powered Audience Builder, Revolutionizing Market Research with Advanced AI Technology to Transform Audience Insights and Activation
RESTON, Va., Feb. 3, 2025 /PRNewswire/ -- Resonate, the leader in predictive consumer intelligence, today announced the launch of its groundbreaking rAI-powered Audience Builder. This innovative tool represents a significant leap forward in consumer intelligence technology. By harnessing the power of AI, Resonate is enabling marketers and data analysts to make faster, smarter decisions about their target audiences.
The rAI-powered Audience Builder allows users to generate complex, tailored audiences with unprecedented ease and speed. By using natural language prompts, marketers can now create sophisticated audience segments in seconds, eliminating the need for manual searches through thousands of attributes.
"Our rAI-powered Audience Builder is a game-changer for marketers and insights and data professionals," said Bryan Gernert, CEO of Resonate. "We've transformed a process that once took hours into one that takes mere seconds, while simultaneously improving the quality and relevance of the resulting audiences to help brands propel customer lifetime value."
Key features of the Resonate Audience Builder include:
- AI-Powered precision: Leveraging Resonate's proprietary AI model rAI, the tool analyzes thousands of consumer attributes to instantly create highly targeted audience segments for insights and activation.
- Intuitive interface: Users can generate custom audiences with simple natural language prompts, empowering users of all expertise levels to build nuanced audience personas for meaningful insights.
- Time-saving technology: The tool significantly reduces the time required to build complex audiences, turning hours of work into a matter of seconds.
Resonate's commitment to innovation in AI-powered consumer intelligence continues to set new industry standards. The rAI-powered Resonate Audience Builder is now available to all Resonate Ignite platform users. For more information about Resonate and the rAI-powered Resonate Audience Builder, visit www.resonate.com.
About Resonate
Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis, and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250 million U.S. consumer profiles. Resonate's AI-powered data is readily available for delivery and activation where marketers need it most, offering unmatched flexibility and integration across the marketing ecosystem. This data can be accessed directly through top demand-side platform (DSP) providers, data append and licensing, the Resonate Ignite platform, and Resonate Managed Media Services. Marketers can leverage this data to enrich their first-party information, activate media across all channels, and install it to power predictive models, clean rooms, or data lakes, enabling comprehensive consumer insights and targeted marketing strategies.
Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a comprehensive and continuously updated understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes.
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