Reign Storm Named Official Energy Drink Partner of the DUPR Collegiate Tour

DELRAY BEACH, Fla., Feb. 4, 2025 /PRNewswire/ -- Dynamic Universal Pickleball Rating [DUPR] is proud to announce that Reign Storm is the official energy drink of the DUPR Collegiate Tour.

As the official partner, Reign Storm will provide clean, plant-based energy to players and spectators throughout the tour, expanding the brand's large presence in the pickleball space.

The duo makes for the perfect doubles partners, with DUPR and Reign Storm both dedicated to fueling the growth of collegiate pickleball across the nation. 

Reign Storm, a clean energy drink designed to support active lifestyles, has long been a dedicated supporter of the pickleball community and DUPR is the premier global pickleball rating system in the country.

This partnership marks Reign Storm's first major foray into the rapidly growing collegiate pickleball scene, where DUPR is leading the charge as the owner and operator of the largest collegiate pickleball tournament in the country.

"Reign Storm is thrilled to partner with DUPR and do its part to champion the new class of pickleball athletes," said Reign Storm General Manager Tim Ryder. "Our focus has always been on boosting players at every level of play, and DUPR's dynamic approach to uniting players aligns perfectly with our mission to do the same."

The DUPR Collegiate Tour aims to elevate collegiate pickleball through competitive events, advanced ratings technology, and partnerships with leading brands.

"Reign Storm's focus on supporting active lifestyles and inclusivity in sports makes them the perfect partner for the DUPR Collegiate Tour," said Jacob Smith, Director of Collegiate Pickleball at DUPR. "Together, we're not just fueling athletes on the court but building a stronger foundation for collegiate pickleball's future." 

The DUPR Collegiate Tour will feature tournaments across the U.S., highlighting the energy and competitiveness of college athletes while promoting DUPR's innovative rating system that unifies the sport across age, gender, and location. Reign Storm's presence at each event will include on-site activations, giveaways, and opportunities for players and fans to experience the brand firsthand. 

About Reign Storm 
Reign Storm contains zero sugar, just 10 calories, 200 mg of plant-based caffeine, is packed with B vitamins, Biotin and an immunity support blend containing Zinc, Vitamin A and C. The drinks help people Live Life Better as they have no added preservatives, no artificially sourced flavors or colors, and no high fructose corn syrup. Available in nine amazing flavors: the new Tropical as well as Guava Strawberry, Mango, Strawberry Apricot, Citrus Zest, Valencia Orange, Kiwi Blend, Peach Nectarine, and Harvest Grape.

Reign Storm is available in the US, Canada, Caribbean, Brazil, Chile, and across Europe; ingredients and flavors featured in the above description vary for countries outside of the US.

For more information about Reign Storm, please visit its website www.reignstorm.com, or Instagram @drinkreignstorm

About DUPR 
DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including United Pickleball Association (UPA), PPA, Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.

For media inquiries, please contact:
Kyrill Hartog
VP Marketing & Communications
kyrill@mydupr.com 

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SOURCE DUPR