Newsweek and BrandSpark Most Trusted Awards Announce 12th Annual Most Trusted Brands in the U.S. for 2025 as 100% voted by American Shoppers
New Rankings Offering Consumers a Data-Driven Guide to the Most Trusted Brands Across Consumer Products, Services, and Retail
NEW YORK, Jan. 22, 2025 /PRNewswire/ - Newsweek and BrandSpark International are proud to announce the winners of the 2025 BrandSpark Most Trusted Awards, celebrating the brands that have earned the trust of U.S. shoppers. This year's awards are based on insights from 29,420 U.S. survey participants, encompassing 162,486 brand evaluations across 284 categories (including 102 new categories), offering a comprehensive analysis of consumer trust across America. The BrandSpark Most Trusted Awards set the standard for highly credible consumer-voted awards, and the Program is now in its 12th year in the U.S. and Canada and 3rd for UK results.
In a time of economic uncertainty, trust is a critical factor in consumer decision-making. Brands that deliver consistent quality, reliability and value are rising to the top. The 2025 BrandSpark Most Trusted Awards winners exemplify these qualities, standing out in categories where competition is fierce and consumer expectations are higher than ever.
"At a time when shoppers are being more selective about where they spend their money, trust has never been more important," said Robert Levy, President of BrandSpark. "These brands have earned their place in an exclusive group by consistently meeting and exceeding consumer expectations, which is an achievement worth celebrating."
Building Consumer Confidence with the Purple Seal
The purple "Most Trusted" seal is a trusted guide for consumers, helping them identify brands that consistently deliver quality, reliability, and value. Seen across store shelves, advertisements, and digital platforms, the seal is a powerful symbol of consumer confidence. "Brands that activate the seal distinguish themselves in a crowded marketplace while signaling to shoppers that their products are trusted by others" says Adam Bellisario, Associate Vice President, BrandSpark Most Trusted Awards.
This recognition strengthens a brand's connection with consumers, building loyalty and credibility. For shoppers, the seal is reassurance that they're making a reliable choice—a quality increasingly valued in today's complex marketplace. The BrandSparkAmerican Trust Study shows that, even in the face of economic challenges, Americans are willing to invest in brands they trust. "New market challengers are emerging, and we see the presence of private label brands continuing to provide a challenge to brands", said Philip Scrutton, Vice President of BrandSpark Shopper Insights, "but consumers continue to gravitate toward trusted brands that communicate their strengths and deliver on their promises". BrandSpark's custom trust research has also revealed that being most trusted has financial value beyond market share, and that consumers are willing to pay a premium, averaging 15% or more, for the brand they trust most in a category. Scott Boyer, EVP BrandSpark, comments: "This premium reflects the perceived value that brand trust adds to each purchase, making consumers less likely to switch to alternatives, even when they're lower-priced."
"Trust is the foundation of consumer decision-making, and in today's evolving marketplace, it's more critical than ever. The 2025 BrandSpark Most Trusted Awards celebrate the brands that have earned this trust through consistency, quality, and reliability." Josh Smith, Senior Director Growth & Strategic Partnerships at Newsweek. "At Newsweek, we are proud to partner with BrandSpark to highlight these standout companies, helping consumers make informed choices with confidence. This year's winners exemplify excellence across industries, proving that trust isn't just earned—it's maintained through dedication to delivering on promises.
Standout Winners from the 2025 BrandSpark Most Trusted List:
Baby & Kids:
- Pampers leads in Diapers, while Huggies follows and Huggies leads in Baby Wipes followed by Pampers.
- Medela dominates in Breast Pumps, reinforcing its position as a trusted name in infant care.
Food & Beverage:
- Chobani demonstrates trust in Greek Yogurt, reflecting its popularity with health-conscious consumers.
- Silk leads in Almond Plant-Based Beverage and Plant-Based Yogurt.
- Eggland's Best has won as the most trusted Eggs brand for multiple years.
Health, Beauty & Personal Care:
- Tylenol earns top trust in Headache Relief and Children's Cough & Cold Relief.
- P&G brands Olay dominates in Face Moisturizer, while Crest leads in Teeth Whitening.
- OneTouch was voted the Most Trusted Blood Glucose Monitor.
Household & Pet:
- P&G Laundry continues to dominate this segment led by the Tide, Downy, Bounce, Dreft and Gain brands.
- SC Johnson brands Raid, OFF!, Ziploc, Shout, and Mrs. Myers were leading household brands.
- Lysol earns trust in Disinfectant Spray and Bathroom Cleaner.
Home Goods & Outdoor:
- Sealy came out on top in the highly competitive mattress category.
- Dyson leads in Air Purifiers, showcasing its innovation.
- Ninja dominates in Blenders and Air Fryers, reflecting demand for high-performing kitchen appliances from a brand seen to have grown trust over recent years.
Retail & Services:
- Walmart stands out across categories like Low Prices on Baby Products and Electronics, demonstrating its value leadership. Shoprite continues being most trusted for Conventional Store in the Northeast showing that numerous categories shift loyalties across U.S. regions.
- CarShield is most trusted for Extended Auto Warranty (non-manufacturer).
To see the winners on Newsweek.com, visit: www.Newsweek.com/mtb-2025. For more information about the program and to see how brands promote their wins, visit www.BrandSparkMostTrusted.com
BABY & KIDS | ||||
# | CATEGORY | RANK #1 | RANK #2 | RANK #3 |
1 | Baby & Kids Laundry Detergent | Dreft | Tide | all |
2 | Baby Monitor | Nanit / VTech (TIE) | ||
3 | Baby Probiotics | Culturelle / Gerber (TIE) | ||
4 | Baby Wash & Shampoo | Johnson's Baby | Baby Dove | |
5 | Baby Wipes | Huggies | Pampers | Parent's Choice |
6 | Breast Pump | Medela | Spectra | |
7 | Children's Cough & Cold Relief | Children's Tylenol | Robitussin | |
8 | Children's Thermometer | Braun | ||
9 | Diaper Cream | Desitin | A+D / Boudreaux's Butt Paste (TIE) | |
10 | Diapers | Pampers | Huggies | |
11 | Dolls | Barbie | American Girl | |
12 | Educational Toys | Fisher-Price | LeapFrog / Melissa & Doug (TIE) | |
13 | Infant / Baby Feeding Products | Dr. Brown's | Gerber | Philips Avent |
14 | Nipple Cream | Lansinoh | ||
15 | Toy Cars | Hot Wheels | Matchbox | |
FOOD & BEVERAGE | ||||
# | CATEGORY | RANK #1 | RANK #2 | RANK #3 |
16 | Almond Plant-Based | Silk | Almond Breeze | |
17 | Artisan Flatbread | Stonefire | ||
18 | Baked Kids' Cracker | Goldfish | Cheez-It | Ritz |
19 | Baking Yeast | Fleischmann's | Red Star | |
20 | Basmati Rice | Ben's Original | Mahatma | Royal |
21 | Bottled Water | Dasani | ||
22 | Butter | Land O'Lakes | ||
23 | Canned Chili | Hormel | Wolf Brand | |
24 | Canned Fruit | Dole | Del Monte | |
25 | Canned Luncheon Meat | SPAM | ||
26 | Canned Seafood | Starkist | Chicken of the Sea | Bumble Bee |
27 | Canned Vegetables | Del Monte | Green Giant | Great Value |
28 | Caramel Candy | Werther's Original | Kraft | |
29 | Chicken | Tyson | Perdue | |
30 | Cooking Oil | Crisco | Wesson | Great Value |
31 | Corn Starch | Argo | Great Value | |
32 | Corn Syrup | Karo | ||
33 | Cottage Cheese | Daisy | Great Value | |
34 | Cream Cheese | Philadelphia | ||
35 | Dairy Free Cheese | Daiya | Kraft / Violife (TIE) | |
36 | Drinkable Yogurt | Danimals / Yoplait (TIE) | Chobani / Dannon (TIE) | |
37 | Eggs | Eggland's Best | Great Value | |
38 | Flour | Gold Medal | Great Value / Pillsbury (TIE) | |
39 | Fresh Berries | Driscoll's | Dole | |
40 | Fresh Fruits | Dole | ||
41 | Frozen Fish | Gorton's | ||
42 | Frozen Pizza | DiGiorno | Red Baron | |
43 | Frozen Plant-Based | MorningStar Farms | Beyond Meat | Impossible |
44 | Frozen Potato Products | Ore-Ida | ||
45 | Fruit Juice | Tropicana / Welch's (TIE) | Minute Maid / | |
46 | Gin | Seagrams | Bombay Sapphire / Tanqueray (TIE) | |
47 | Gluten-Free Bread | Canyon Bakehouse / Schär (TIE) | Udi's | |
48 | Granola | Nature Valley | Quaker | |
49 | Greek Yogurt | Chobani | Oikos / Yoplait (TIE) | |
50 | Hard Seltzer | White Claw | Truly | Mike's Hard |
51 | Hazelnut Spread | Nutella | ||
52 | High Protein Milk | Fairlife | Muscle Milk | |
53 | High Value-for-Money Private Label Food | Great Value | Private Selection | |
54 | Hummus | Sabra | ||
55 | Icelandic Yogurt/Skyr | Siggi's | Icelandic Provisions | |
56 | Innovative Private Label Food | Great Value | Private Selection | |
57 | Instant Coffee | Folgers | Nescafé | Maxwell House |
58 | K-Cup Coffee Pods | Dunkin / Starbucks (TIE) | Green Mountain | |
59 | Ketchup | Heinz | Hunt's | |
60 | Kombucha | GT's | Health-Ade | |
61 | Light Beer | Bud Light | Miller Lite | Coors Light |
62 | Macaroni & Cheese | Kraft Dinner | ||
63 | Mozzarella | Sargento | Great Value | |
64 | Non-alcoholic Beer | Heineken 0.0 | O'Doul's | |
65 | Oat Plant-Based Beverage | Oatly! | Planet Oat | Silk |
66 | Oatmeal | Quaker | ||
67 | Olive Oil | Bertolli | Great Value / Pompeian (TIE) | |
68 | Organic Coffee | Starbucks | ||
69 | Organic Kids Snacks | Annie's | ||
70 | Organic Yogurt | Chobani / Stonyfield (TIE) | ||
71 | Packaged Side Dish | Knorr | Bob Evans / Stouffer's (TIE) | |
72 | Packaged Soup Mix | Lipton | Knorr | |
73 | Pasta | Barilla | Great Value | |
74 | Peanut Butter | Jif | Skippy | Peter Pan |
75 | Pita Chips | Stacy's | ||
76 | Plant-Based Yogurt | Silk | Chobani / Oui by Yoplait (TIE) | |
77 | Pork | Smithfield | Hormel | |
78 | Premade Garlic Bread | Great Value | New York Bakery / | |
79 | Salad Kit | Dole | Fresh Express | Taylor Farms |
80 | Sausages | Jimmy Dean | Johnsonville | |
81 | Single Serve Bottled Milk | Nesquik | ||
82 | Sour Cream | Daisy | ||
83 | Sparkling Water (flavored) | Sparkling Ice | Bubly | |
84 | Sparkling Water (non-flavored) | Perrier | La Croix / San Pellegrino (TIE) | |
85 | Tea | Lipton | ||
86 | Tortilla Wraps | Mission | ||
87 | Vegan Chocolate | Hershey | Lindt | |
88 | Vodka | Smirnoff / Tito's (TIE) | Grey Goose | |
89 | White Bread | Wonder | Sara Lee | |
90 | Whole Grain Bread | Nature's Own / | ||
HEALTH, BEAUTY & PERSONAL CARE | ||||
# | CATEGORY | RANK #1 | RANK #2 | RANK #3 |
91 | Anti-nauseant | Pepto-Bismol | Dramamine | |
92 | Beauty Tools | Revlon | e.l.f. | Tweezerman |
93 | Beets Health Supplement | Humann | ||
94 | Black Elderberry Products | Sambucol | ||
95 | Blood Glucose Monitor | OneTouch | Accu-Chek | ReliOn |
96 | Cold & Flu Relief | Vicks DayQuil/NyQuil | Tylenol | |
97 | Cold Sore Remedy | Abreva | Blistex | |
98 | Collagen Powder | Vital Proteins | ||
99 | Contact Lens Solution | Bausch & Lomb | Alcon | |
100 | Cough & Cold Medicine | Vicks DayQuil/NyQuil | Mucinex / Robitussin (TIE) | |
101 | Denture Adhesive | Fixodent | Poligrip | |
102 | Denture Cleanser | Polident | Efferdent | |
103 | Electric Razor / Trimmer for Men | Gillette / Philips Norelco (TIE) | Wahl | |
104 | Electric Toothbrush | Oral-B | Philips Sonicare | Colgate |
105 | Electrolyte Powder | Gatorade / Liquid IV (TIE) | ||
106 | Epilator | Braun | ||
107 | Face Moisturizer | Olay | CeraVe | |
108 | Face Wipes | Neutrogena | ||
109 | Fiber Supplement | Metamucil | ||
110 | Foot Cream | Gold Bond | Dr. Scholl's | |
111 | Gas & Bloating Relief | Gas-X | Tums | |
112 | Hair Regrowth Products | Rogaine | ||
113 | Hair Removal | Nair | ||
114 | Hair Styling Tools | Conair | Revlon | |
115 | Headache Relief | Tylenol | Advil | Excedrin |
116 | Heartburn Relief | Tums | ||
117 | Hemorrhoid Relief | Preparation H | ||
118 | Insect Repellent | Off! | ||
119 | Laxative | Dulcolax / MiraLAX (TIE) | Ex-Lax | |
120 | Makeup Remover | Neutrogena | Garnier | |
121 | Memory Support Supplement | Neuriva / Prevagen (TIE) | ||
122 | Mouthwash | Listerine | Crest / Scope (TIE) | |
123 | Nasal Allergy Spray | Flonase | Afrin | |
124 | Nasal Decongestant Spray | Afrin / Flonase (TIE) | Vicks Sinex | |
125 | Oral Back Pain Relief | Tylenol | Advil / Aleve (TIE) | |
126 | Ovulation Test | Clearblue | First Response | |
127 | Pain Relief Patch | Salonpas | Icy Hot | Tylenol |
128 | Personal EKG Monitor | KardiaMobile | ||
129 | Pregnancy Test | Clearblue | First Response | |
130 | Probiotic Supplements | Nature Made | ||
131 | Protein Powder | Muscle Milk / Orgain / Premier (TIE) | ||
132 | Self-Tanner | Jergens | ||
133 | Shampoo & Conditioner (Men) | Head & Shoulders | Suave | |
134 | Shampoo & Conditioner (Women) | Suave | Pantene | |
135 | Sleep Aid | ZzzQuil | Tylenol PM | |
136 | Teeth Whitening | Crest | Colgate | |
137 | Upset Stomach Relief | Pepto-Bismol | Tums | |
138 | Vitamin C Powder | Emergen-C | ||
HOME GOODS & OUTDOOR | ||||
# | CATEGORY | RANK #1 | RANK #2 | RANK #3 |
139 | Action Camera | GoPro | Sony | |
140 | Air Fryer | Ninja | ||
141 | Air Purifier | Dyson | ||
142 | Barbecue Grill | Weber | ||
143 | Beverage Tumbler | Stanley / Yeti (TIE) | ||
144 | Blender | Ninja | Hamilton Beach | |
145 | Carpet Cleaner (Machine) | Bissell | Hoover | |
146 | Clothes Iron | Black+Decker | Rowenta | |
147 | Clothes Steamer | Conair | ||
148 | Cookware | Cuisinart / T-Fal (TIE) | ||
149 | Dashcam | Garmin | ||
150 | Dehumidifier | GE | Honeywell | |
151 | Dishwasher | Whirlpool | Bosch / GE (TIE) | |
152 | Disposable Lighter | Bic | ||
153 | Drip Coffee Maker | Mr. Coffee | ||
154 | Electric Fan | Lasko | GE / Honeywell (TIE) | |
155 | Electric Kettle | Hamilton Beach | Cuisinart | |
156 | Electric Yard Tools | Black+Decker / Ryobi (TIE) | Craftsman | |
157 | Fishing Lures | Rapala | Bass Pro Shops & Cabela's | |
158 | Fishing Rod | Ugly Stik | Zebco | |
159 | Food Processor | Ninja | Cuisinart | KitchenAid |
160 | Handheld GPS | Garmin | ||
161 | Home Generator | Generac | ||
162 | Humidifier | Vicks | ||
163 | HVAC (Heating / Air Conditioning) | Trane | ||
164 | Ice Cream Maker | Ninja | Cuisinart | |
165 | Kitchen Faucet | Moen | Delta / Kohler (TIE) | |
166 | Light Bulbs | GE | Philips | |
167 | Mattress | Sealy | Serta | |
168 | Mattress-in-a-Box | Purple | ||
169 | Multi-Tool | Leatherman | Gerber / Victorinox (TIE) | |
170 | Oven / Range | GE | Samsung | LG |
171 | Pillow | Serta | MyPillow | |
172 | Portable Speaker | JBL | Bose | |
173 | Refrigerator | LG / Samsung (TIE) | GE / Whirlpool (TIE) | |
174 | Replacement Windows | Andersen | Pella | |
175 | Single Serve Coffee Maker | Keurig | ||
176 | Smart Doorbell | Ring | ||
177 | Space Heater | Honeywell / Lasko (TIE) | ||
178 | Stand Mixer | KitchenAid | ||
179 | Tires (Automotive) | Goodyear | Michelin | Firestone |
180 | Toaster Oven | Black+Decker | Cuisinart / Hamilton Beach (TIE) | |
181 | Toilet | Kohler | American Standard | |
182 | Vacuum | Shark | Bissell / Dyson (TIE) | |
183 | Washer / Dryer | Whirlpool | Maytag / Samsung (TIE) | |
HOUSEHOLD & PET | ||||
# | CATEGORY | RANK #1 | RANK #2 | RANK #3 |
184 | Bathroom Cleaner | Lysol | Clorox | Scrubbing Bubbles |
185 | Bathroom Tissue | Charmin | Angel Soft | Scott |
186 | Broom & Dust Pan | Libman / O-Cedar (TIE) | Mr. Clean | |
187 | Carpet Stain Remover | Resolve | Bissell | |
188 | Cat Litter | Purina Tidy Cats | Arm & Hammer / Fresh Step (TIE) | |
189 | Cleaning Products for Wood Floors | Murphy / Swiffer (TIE) | Bona / Pine Sol (TIE) | |
190 | Dental Chews for Dogs | Greenies | Pedigree Dentastix | |
191 | Dishwasher Detergent | Cascade | Finish | |
192 | Dishwasher Rinse Aid | Finish | Cascade | |
193 | Disinfectant Spray | Lysol | ||
194 | Dog Treats | Milk-Bone | Purina | |
195 | Dryer Sheets | Bounce | Gain | Downy / Snuggle (TIE) |
196 | Dryer Sheets to Repel Pet Hair | Bounce | Gain | |
197 | Exterior Paint | Behr | Sherwin-Williams | |
198 | Exterior Stain | Behr | ||
199 | Fabric Softener | Downy | Gain / Snuggle (TIE) | |
200 | Flea & Tick Prevention | Frontline / Hartz (TIE) | Advantage II | K9 Advantix II | |
201 | Food Storage Bags | Ziploc | Glad | |
202 | Food Storage Containers | Rubbermaid | Glad | Tupperware / Ziploc (TIE) |
203 | Fresh Dog Food | FreshPet | ||
204 | Garbage Bags | Hefty | Glad | |
205 | Household Cleaner with Natural Ingredients | Mrs. Meyer's | Lysol / Seventh Generation (TIE) | |
206 | Insect Control | Raid | Ortho | |
207 | Interior Paint | Behr | Sherwin-Williams | |
208 | Laundry Detergent | Tide | Gain | |
209 | Laundry Detergent for Cold Water Washing | Tide | Gain | |
210 | Laundry Detergent for Deep Cleaning | Tide | Gain | |
211 | Laundry Detergent for Great Scent | Gain | Tide | |
212 | Laundry Detergent for Overall Value | Tide | Gain | all |
213 | Laundry Detergent for Sensitive Skin | Tide | all | Arm & Hammer |
214 | Laundry Disinfectant | Lysol | ||
215 | Laundry Scent Booster (in-wash) | Downy Unstopables | Gain | |
216 | Laundry Stain Remover | Shout | Tide | OxiClean |
217 | Mop & Bucket | O-Cedar | Mr. Clean | |
218 | Multi-Purpose Disinfecting Wipes | Clorox | Lysol | |
219 | Odor Fighting Fabric Rinse | Downy | Gain / Tide (TIE) | |
220 | Painters Tape | 3M Scotch | Frog Tape | |
221 | Paper Towels | Bounty | Brawny | |
222 | Pet Food Delivery | Chewy | Amazon | |
223 | Pet Insurance | Lemonade / Nationwide (TIE) | ||
224 | Toilet Bowl Cleaner | Lysol | Clorox | |
RETAIL & RESTAURANTS | ||||
# | CATEGORY | RANK #1 | RANK #2 | RANK #3 |
225 | Convenience Store | 7-Eleven | ||
226a | Conventional Grocery Store (Midwest) | Kroger | Meijer | |
226b | Conventional Grocery Store (Northeast) | ShopRite | Stop & Shop | |
226c | Conventional Grocery Store (South) | Kroger / Publix (TIE) | Food Lion / Walmart (TIE) | |
226d | Conventional Grocery Store (West) | Safeway | ||
227 | Department Store for Fashion | Kohl's / Macy's (TIE) | ||
228 | Discount Grocery Store | Aldi | Walmart | |
229 | Eyewear Retailer | LensCrafters | ||
230 | Grocery Pickup & Delivery | Walmart | Instacart | |
231 | Grocery Store for Customer Service | Walmart | Kroger | |
232a | Grocery Store for Low Prices / Affordability (Midwest) | Aldi | Walmart | Kroger |
232b | Grocery Store for Low Prices / Affordability (Northeast) | Aldi | Walmart | |
232c | Grocery Store for Low Prices / Affordability (South) | Walmart | Aldi | |
232d | Grocery Store for Low Prices / Affordability (West) | Walmart | Winco | Grocery Outlet |
233 | Grocery Store for Natural / Organic Foods | Whole Foods Market | Sprouts / Trader Joe's (TIE) | |
234 | Home Improvement Retailer | The Home Depot | Lowe's | |
235 | Jewelry Store | Kay Jewelers | ||
236 | Mattress Retailer | Mattress Firm | ||
237 | Neighborhood Hardware Store | Ace Hardware | ||
238 | Pharmacy | CVS Pharmacy | Walgreens | Walmart Pharmacy |
239 | Quick Service Restaurant for Sandwiches | Subway | McDonald's | |
240 | Retailer for Home Fragrances & Body Care | Bath & Body Works | ||
241 | Retailer for Hunting & Fishing Gear | Bass Pro Shops & Cabela's | ||
242 | Retailer for Lower Prices on Baby & Kids Products | Walmart | ||
243 | Retailer for Lower Prices on Electronics | Best Buy | Walmart | Amazon |
244 | Retailer for Lower Prices on Health, Beauty & Personal Care | Walmart | ||
245 | Retailer for Lower Prices on Home Décor & Furnishings | HomeGoods / Walmart (TIE) | ||
246 | Retailer for Lower Prices on Large Appliances | Lowe's | The Home Depot | |
247 | Retailer for Lower Prices on Pet Products | Chewy / Walmart (TIE) | PetSmart | |
248 | Retailer for Lower Prices on Small Appliances | Walmart | Amazon / Lowe's (TIE) | |
249 | Retailer for Lower Prices on Toys | Walmart | Amazon | |
250 | Retailer of Camping Gear | REI | Bass Pro Shops & Cabela's | |
251 | Small Format Grocery Store | Aldi | ||
SERVICES | ||||
# | CATEGORY | RANK #1 | RANK #2 | RANK #3 |
252 | Auto Insurance Provider | State Farm | Progressive | Allstate / Geico (TIE) |
253 | Cellular Service Provider | T-Mobile / Verizon (TIE) | AT&T | |
254 | Cruise Line | Carnival / Royal Caribbean (TIE) | Norwegian | |
255 | Digital Document Signature | DocuSign | Adobe | |
256 | DNA Testing | Ancestry | 23andMe | |
257 | Express Package Delivery | FedEx / UPS (TIE) | ||
258 | Extended Auto Warranty (non-manufacturer) | CarShield | Endurance | |
259 | High Speed Internet Provider | Spectrum / Xfinity (TIE) | AT&T | |
260 | Home Improvement Network | Angi | The Home Depot | Lowe's |
261 | Home Insurance Provider | State Farm | Allstate | |
262 | Home Phone Service Provider | AT&T | Verizon | Spectrum / Xfinity (TIE) |
263 | Home Security Provider | ADT | Ring | |
264 | Life Insurance Provider | State Farm | ||
265 | Meal Kit Delivery Service | HelloFresh | Blue Apron | |
266 | Moving & Storage Company | U-Haul | ||
267 | No Annual Fee Credit Card Provider | Capital One | Chase / Discover (TIE) | |
268 | Oil & Lube Change Service | Jiffy Lube | ||
269 | Online Casino | BetMGM / FanDuel (TIE) | ||
270 | Prepaid Credit Card for Credit Building | Chime | Capital One | |
271 | Professional Movers | Two Men and a Truck | U-Haul | |
272 | Real Estate Agency | RE/MAX | ||
273 | Retirement Investment Services | Fidelity | ||
274 | Rewards Credit Card Provider | Capital One | Chase / Discover (TIE) | |
275 | Roadside Assistance Service | AAA | ||
276 | Sports Betting Provider | DraftKings / FanDuel (TIE) | ||
277 | Tire Sales & Service | Discount Tire (America's Tire) | Goodyear | |
278 | Tool Rental Service | The Home Depot | ||
279 | Travel Insurance Provider | Allianz | ||
280 | Travel Price Comparison App | Expedia | Kayak / Priceline (TIE) | |
281 | Travel Rewards Credit Card Provider | Chase | American Express / Capital One (TIE) | |
282 | TV Service Provider | Spectrum / Xfinity (TIE) | ||
283 | Used Car Retailer | Carmax | ||
284 | Weight Loss Program | WW (Weight Watchers) | ||
How Winners Are Determined
The BrandSpark Most Trusted Awards are based on the 2025 BrandSpark American Trust Study, in which BrandSpark surveyed a nationally representative sample of 29,420 qualified American shoppers to determine the most trusted brands in the U.S. Their top-of-mind unaided responses for categories they actively shop and services they use formed the basis for ranking, with ties declared if the margin of victory was within 3%. To be declared a winner or within the top 3 most trusted brands, a brand had to achieve a minimum 10% trust share in its category.
About Newsweek:
Newsweek is the global digital news organization built around the iconic 92-year-old American magazine. Newsweek reaches 100 million people monthly with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
About BrandSpark International and Best New Product Awards Inc.
Founded in 2001, BrandSpark International is a research and consulting firm dedicated to providing brands with the actionable insights necessary to refine strategic brand positioning, build consumer trust, and enhance the success of new product launches. Best New Product Awards Inc. runs leading credential programs Best New Product Awards and BrandSpark® Most Trusted Awards, as well as Shopper Army®, a product tester community running trusted incentivized ratings and reviews.
Permission and authorization from Best New Product Awards Inc. are required to reference the BrandSpark Most Trusted Awards win or use the Most Trusted Logo or winning Claims.
For media inquiries, licensing requests, or interview opportunities, please contact:
Adam Bellisario
Associate Vice-President, BrandSpark Most Trusted Awards
ABellisario@BrandSpark.com
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