Natural Grocers® Makes a Splash with New Private-Label Whole-Shell Organic Mussels

Rope-grown, fully cooked, and packed with nutrients—a simple way to elevate home-cooked seafood

LAKEWOOD, Colo., March 6, 2025 /PRNewswire/ -- Natural Grocers® is diving deeper into the frozen seafood aisle with its newest house-brand product: Natural Grocers Brand® Organic Mussels. Sustainably rope grown in Chile's pristine waters, these premium, whole-shell mussels are fully cooked, naturally juicy and brimming with protein and other nutrients. The Organic Mussels are the latest addition to the Natural Grocers Brand Frozen Seafood line, joining wild-caught cod and wild-caught shrimp selections.

The Organic Mussels are the latest addition to the Natural Grocers® Brand Frozen Seafood line.

FLEX YOUR CHEF MUSCLES WITHOUT THE FUSS
"Whether you're a seasoned seafood lover or just dipping your toes in, these blue-shell mussels make it effortless to enjoy restaurant-quality flavor at home—without the hassle or high price tag," said Raquel Isely, vice president of marketing at Natural Grocers.

"Our commitment to quality starts with our supplier, whose roots are anchored in ocean stewardship, traceability, and sustainability. They oversee every step of the process—from the farms to custom-designed transport vessels. The mussels are rope-grown on a custom-built pier at their dedicated facility, promoting maximum freshness, less stress on the mussel meat, and a cleaner final product. This meticulous attention to detail upholds our rigorous standards that define all fish and seafood products at Natural Grocers."

ATTRIBUTES OF ORGANIC MUSSELS

• Blue Shell Mussels
• Rope-Grown in Waters of Chile
• Best Aquaculture Practices Certification
• Certified Organic, Non-GMO
• Sustainably Harvested
• No Artificial Flavorings, Additives or Preservatives, or Synthetic Colors
• High in Protein, Low in Fat (per serving)
• 16 oz packet ($4.99)

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, the Natural Grocers Brand has grown to feature more than 800 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include Organic Coconut Water, with even more premium-quality, Always Affordable products on the way—like three new varieties of Natural Grocers Brand Chips  

• Click here for a media kit, courtesy of Natural Grocers.
• To learn more about Natural Grocers' grocery standards, click here.
• To request media samples, or for any press-related questions, please contact Katie Macarelli: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.