Move over Dubai chewy cookie, Korea has a new viral snack

As the hype surrounding the "Dujjonku," or Dubai chewy cookie, begins to fade, Korean social media users are turning to a new viral snack trend known as "jelly eolmeok," or frozen gummy candies. The craze involves simply placing store-bought gummies in the freezer and has rapidly spread across online platforms. The "crunch" of frozen gummies has become a viral sensation on Instagram, YouTube, and X (formerly Twitter). Driven by the appeal of treats shattering on impact, the trend has evolved into social media where users share tips on brand selection and ideal freezing durations. Fans of the trend actively share specific advice, noting that candies with a hard exterior and a slightly soft interior work best. Users also regularly debate the textural differences between freezing the gummies for four hours versus eight hours. Search data reflects the rapid surge in interest. According to the Naver DataLab search trend index, queries related to freezing gummies lingered below 10 until late last month. However, the index surpassed 20 early this month before skyrocketing to a peak of 100 on FWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times