Mobility-As-A-Service Market to Grow by USD 270.8 Million (2025-2029), Rising Use of Smart Connected Devices Boosts Market, Report on How AI Is Driving Market Transformation - Technavio

NEW YORK, Feb. 7, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The global mobility-as-a-service market size is estimated to grow by USD 270.8 million from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of almost 25.4%  during the forecast period. Increase in use of smart connected devices is driving market growth, with a trend towards ride-sharing platforms and automotive companies exhibiting interest in maas. However, poor connectivity of devices  poses a challenge. Key market players include Aptiv Plc, Avis Budget Group Inc., Beeline.com Ltd., Bolt Technology OU, Communauto Group, Enterprise Holdings Inc., Europcar Mobility Group SA, GoEuro Corp., Greenlines Technology Inc., GT Gettaxi UK Ltd., Hertz Systems Ltd. Sp. Z.o.o, Lyft Inc., MaaS Oy, Mercedes Benz Group AG, Mobius Mobility LLC, Movmi Shared Transportation Services Inc., Sway Mobility Inc., Tranzer BV, and Uber Technologies Inc..

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Market Driver

The Mobility-as-a-Service (MaaS) market is booming, with transportation trends like ride sharing, car sharing, bike commuting, and public transport at its core. Technology plays a crucial role, with smart cities, trains, and wireless connection enabling real-time journey planning and payments. Consumers seek trust and convenience, driving the adoption of smartphones for ticket purchasing and traffic management in congested areas. Government support for green cities and electric vehicles, along with charging stations and infrastructure development, are key factors. 5G and 4G LTE from telecoms enhance connectivity, while energy-efficient and cost-efficient transportation modes like commercial and private vehicles, and public transport, gain popularity. Innovations like RMVgo app for ticket purchasing, taxis, car-sharing, scooters, and bike-sharing, address consumer needs. Health crises and travel patterns influence funding uncertainty for public transport operators. Trust, time savings, and carbon dioxide reduction are primary benefits. Infrastructure development, including parking management and accident prevention, is essential for business growth. 

Several car-hailing and sharing companies, such as Uber and Daimler AG's subsidiary Moovel, are expanding their offerings to include Mobility-as-a-Service (MaaS) solutions. Uber aims to develop its mobile app into a multimodal platform, integrating car-hailing, bike-sharing, and public transit networks. Daimler AG, BMW AG, and others are also investing in MaaS platforms, with Daimler's Moovel Group providing MaaS mobile apps since 2015. Uber's acquisition of JUMP Bikes in 2018 is part of this trend, as companies seek to offer comprehensive, seamless mobility solutions to consumers. 

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 Market Challenges

• The Mobility-as-a-Service (MaaS) market faces several challenges in the transportation sector. Population growth and urbanization increase the demand for efficient and sustainable transportation solutions. Technology plays a crucial role in addressing this need through ride-sharing, car-sharing, bike commuting, and public transport. However, consumer trust is essential for the success of MaaS. Technology challenges include wireless connection and internet connectivity requirements for smartphones, 5G and 4G LTE for real-time journey planning, and traffic jams that hinder timely travel. Parking management, accidents, and government support are also significant issues. Electric vehicles and charging stations, infrastructure development, and the integration of transportation modes are key to creating energy-efficient and cost-efficient solutions. Trust in MaaS providers, ticket purchasing through apps like RMVgo, and the integration of commercial and private vehicles are essential for business development. Public transport operators must adapt to changing travel patterns and funding uncertainty. Smart cities, green cities, and awareness campaigns are necessary to promote the use of MaaS and reduce carbon dioxide emissions. Traffic congested areas, health crises, and the integration of taxis, scooters, and bike-sharing are additional challenges that MaaS providers must address to provide a seamless and convenient transportation experience for consumers.
• In the Mobility-as-a-Service (MaaS) market, connected transportation devices pose significant challenges in terms of power consumption and Internet bandwidth. Seamless connectivity for multiple devices requires high-bandwidth networks. Transportation devices, such as vehicles equipped with sensors, demand expensive Internet connections to manage and transfer data efficiently. Vendors must implement MaaS solutions that optimize bandwidth usage through network traffic management systems. Retrieving data from cloud-based systems necessitates higher bandwidth for quicker data transfer.

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Segment Overview 

This mobility-as-a-service market report extensively covers market segmentation by  

• Service
• Ride Hailing
• Car Sharing
• Others
• Vehicle Type
• Cars
• Buses
• Two-wheelers
• Geography
• APAC
• Europe
• North America
• Middle East And Africa
• South America
• Solution
• Technology Platforms
• Payment Engines
• Navigation Solutions
• Ticketing Solutions
• Insurance Services
• Application
• Personalized Application Services
• Journey Management
• Journey Planning
• Flexible Payments & Transactions

1.1 Ride hailing-  Ride-hailing services, such as Uber and Lyft, offer flexible and affordable transportation solutions for consumers through mobile apps. The increasing cost of owning a private car and limited parking space have led to a in ride-hailing usage. These services reduce waiting times, offer real-time location updates, and provide advanced pricing algorithms for better customer experience. Millennials, in particular, are embracing this convenient and user-friendly mode of transportation. Urbanization and rising disposable income are further fueling the growth of the ride-hailing segment in the mobility-as-a-service market. Major players are investing heavily in advertising to increase brand awareness, making ride-hailing an attractive option for consumers. These factors are expected to drive the growth of the ride-hailing segment significantly during the forecast period.

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Research Analysis

The Mobility-as-a-Service (MaaS) market is revolutionizing the way we move around cities, integrating various transportation modes into a single, seamless experience. With an increasing global population and a growing awareness of the need for sustainable transportation, MaaS is gaining traction. Ride sharing and car sharing are key components, but bike commuting and public transport, including trains, also play a significant role. Smart cities are embracing MaaS to reduce carbon dioxide emissions and improve infrastructure utilization. Technology, such as 5G and 4G LTE, enables real-time journey planning, payments, and connectivity on the go. Consumers seek trust and convenience, with Wi-Fi and journey planning being essential features. Commercial vehicles and electric vehicles are also part of the MaaS ecosystem. Government support and infrastructure development are crucial for the market's growth. Despite the benefits, challenges like consumer awareness, trust, and accidents remain. Providing a comprehensive MaaS solution that caters to all transportation needs while ensuring safety and sustainability is the future of urban mobility.

Market Research Overview

The Mobility-as-a-Service (MaaS) market is revolutionizing transportation by integrating various modes of travel into one seamless experience. Technology plays a crucial role in this transformation, with smartphones, wireless connection, and internet connectivity enabling real-time journey planning and ticket purchasing. Population growth and urbanization have increased the demand for efficient transportation solutions, leading to the rise of ride-sharing, car-sharing, bike commuting, and public transport. Electric vehicles and charging stations, along with infrastructure development for 5G and 4G LTE networks, are essential components of the green city vision. Trust is a significant factor in consumer adoption, with safety concerns around accidents and parking management. Government support, energy efficiency, and cost efficiency are also key considerations. MaaS encompasses various transportation modes, including trains, buses, taxis, and commercial and private vehicles. Infrastructure development, traffic congestion, and travel patterns are critical factors influencing the market's growth. Funding uncertainty and health crises pose challenges, but the potential for business development and the provision of energy-efficient and cost-effective solutions make MaaS an exciting and evolving industry.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Service
• Ride Hailing
• Car Sharing
• Others
• Vehicle Type
• Cars
• Buses
• Two-wheelers
• Geography
• APAC
• Europe
• North America
• Middle East And Africa
• South America
• Solution
• Technology Platforms
• Payment Engines
• Navigation Solutions
• Ticketing Solutions
• Insurance Services
• Application
• Personalized Application Services
• Journey Management
• Journey Planning
• Flexible Payments & Transactions

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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