LG CNS, Naver team up to enhance AI-driven ad efficiency

LG CNS is partnering up with Naver to strengthen artificial intelligence (AI)-powered advertising optimization services for online shopping. The company announced Thursday that it has signed a memorandum of understanding with Naver to leverage LG CNS’s marketing optimization platform (MOP) to improve advertising efficiency for Naver Shopping sellers. MOP uses AI and advanced optimization technology to automatically manage digital ads around the clock, helping improve the performance of digital ads such as search and shopping ads. “Building on LG CNS’s unique AI transformation capabilities, including AI and advanced optimization, we will work with Naver to create the best advertising ecosystem and continue developing solutions that deliver distinct value to a wide range of advertisers, including small and medium-sized businesses,” Choi Moon-keun, senior vice president of LG CNS' Digital Technology Division, said. Under the agreement, the two plan to refine algorithms and add new features to the platform. Naver Shopping’s sellers can now use both Naver’s AI-based ad solution, AWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times