Hyundai, Audi, BYD race for EV sedan market

Hyundai Motor, Audi and BYD are redirecting their strategic focus on electric sedans to achieve balanced sales growth with their SUV lineups. The three carmakers recently introduced flagship all-electric models in Korea, hoping to capture local demand for quality sedans. Last month, Hyundai Motor unveiled the freshly redesigned IONIQ 6 electric vehicle (EV) for the Korean market. The upgraded model came in almost three years after the vehicle debuted in September 2022. The IONIQ 6 is one of the carmaker’s flagship EV models, along with the IONIQ 5 compact SUV. The new IONIQ 6 has clear upsides compared with other electric sedans, as the vehicle is capable of traveling up to 562 kilometers on a single charge — the highest among EVs available in Korea. Given local customers’ strong preference for longer-range EVs, the vehicle holds a strong competitive edge in the non-premium EV sedan market. The vehicle is available for less than 50 million won ($35,700), making it an outstanding competitor for imported premium EVs, whose prices are generally higher even with less driving range thanWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times