Choice Financial Group hires former Aon exec as EVP and Chief Growth Officer

VIRGINIA BEACH, Va., Feb. 4, 2025 /PRNewswire/ -- Choice Financial Group ("CFG" or the "Company"), is pleased to announce the appointment of Jon Pace as Executive Vice President and Chief Growth Officer. Pace will lead CFG's national organic growth initiatives as a member of the Company's executive leadership team.

Jon Pace joins CFG after a successful tenure as Managing Director in Aon's Strategy & Technology Group, where he was responsible for the Health & Benefits division within Aon's strategy consulting arm. Prior to Aon, he held various roles at Marsh, Mercer, and Aflac during his 30-year career in the insurance industry. Throughout his career, Pace has excelled as an entrepreneurial leader, delivering results in sales management, P&L oversight, and talent development. Pace's ability to foster relationships coupled with his collaborative approach, aligns with CFG's focus on organic growth and client partnership.   

Robert J. Hilb, President & CEO of CFG, welcomed Pace, "Jon's appointment marks our commitment to optimizing CFG's sales organization. His demonstrated expertise and strategic mindset will be instrumental in accelerating growth. We are thrilled to have him join our leadership team as we continue to expand our platform and deliver exceptional service to our merger partners that join CFG and clients." 

About Choice Financial Group: Choice Financial Group is a leading property & casualty and employee benefits focused insurance agency with institutional capital support from Northlane Capital Partners, a middle market private equity firm managing more than $1 billion of committed equity capital. CFG is expanding its market presence through organic growth initiatives and targeted investments. CFG is headquartered in Virginia Beach, VA, with 45 offices across 20 states. 

For agency partnership opportunities, contact:
Robert J. Hilb, President & CEO
bob.hilb@choiceins.com  

For media inquiries, contact: 

Alexandra Pfaff, Director of Marketing
alexandra.pfaff@choiceins.com

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SOURCE Choice Financial Group