Because Expands to Walmart, Making Trusted Bladder Protection More Accessible for Millions of Americans

MENLO PARK, Calif., April 21, 2025 /PRNewswire/ -- Because, a leading wellness brand for older adults, today announced its nationwide launch at Walmart, bringing its top-rated bladder protection products to shelves in select Walmart stores across the country. This milestone marks a major expansion for Because as it continues to meet customers where they are — online, at home, and now in-store at one of America's most iconic retailers.

Beginning this month, Walmart will carry Because brand's best-selling Booster Pads, designed to add up to four cups of extra absorbency to any incontinence underwear. Proudly made in the USA, these discreet pads are trusted for their comfort, performance, and reliability — a go-to solution for older adults and caregivers seeking added peace of mind.

"Bladder leaks don't wait. Our customers need products they can rely on, when and where they need them," said Alexi Suvacioglu, CEO and co-founder of Because."This partnership with Walmart makes it easier than ever for people to live confidently — with trusted protection available right on the shelf, whenever and wherever they need it."

The Because brand's retail expansion builds on rapid growth online, where its booster pads and incontinence underwear have helped millions stay dry and confident. The Walmart rollout is expected to introduce the brand to a wider in-store audience and support continued sales momentum in 2025.

Walmart now joining CVS, Target.com, and other national retailers carrying the Because brand ensures significant growth this year for the company's omnichannel expansion.

Consumers can find the nearest retail location using the Because Store Locator and explore the full product range — from incontinence protection to skincare and wellness — at www.becausemarket.com.

About Because
Because is a mission-driven wellness brand built for the 65+ community. Its urologist-recommended bladder protection, skincare, and supplements help older adults live independently and with dignity. It serves customers nationwide across DTC, retail, B2B, and marketplaces.

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SOURCE Because