At 21, Aerin Glazer Launches Tilt Beauty and Redefines Accessible Makeup

LOS ANGELES, Feb. 4, 2025 /PRNewswire/ -- Tilt Beauty, a groundbreaking new brand specializing in cutting-edge design and clean formulas launches today exclusively at TiltBeauty.com. Tilt Beauty was created to make everyday makeup essentials more accessible through their ergonomic, patented packaging and calming formulas designed for sensitive skin.

Inspired by the personal journey of 21-year-old founder Aerin Glazer, Tilt Beauty pioneers innovation with inclusivity at its core. Diagnosed with Psoriatic arthritis, Aerin found traditional makeup difficult to use. Exhausted by the lack of options for people with disabilities, Aerin set out to build a brand that was easier for every body to use. 

Aerin's thoughtful approach extends beyond the product itself, shaping the entire customer experience. Tilt Beauty's signature easy-open tear strip ensures hassle-free unboxing, while braille on each box enhances accessibility. Across their website and packaging, Tilt Beauty uses the Braille Institute's Atkinson Hyperlegible font to improve readability for those with low vision.

"I experienced chronic painful flare-ups that made using makeup products a constant challenge. I founded Tilt Beauty to create a brand where beauty is accessible to everyone. Our mission at Tilt Beauty is to design products that look beautiful and also make everyone feel included," says Aerin Glazer, Founder of Tilt Beauty. 

Tilt Beauty is the first beauty brand to receive the Arthritis Foundation's Ease of Use® certification, meaning their packaging is easy for everyone to open, hold, and apply. This is an extensive process that requires products to be independently tested and proven to be easy to use for those living with Arthritis or chronic pain. 

Each Tilt Beauty formula is clean, vegan, cruelty-free, and has received the National Psoriasis Foundation Seal of Recognition®.

Tilt Beauty will launch with two products: Lashscape Mascara and Grip Stick Hydrating Lip Treatment. All Tilt Beauty products are refillable and designed with patented ergonomic packaging and calming formulations. 

Lashscape Mascara ($28, Refill $18) is the first mascara to receive the Arthritis Foundation's Ease of Use® certification. Tilt Beauty's patented packaging was designed for comfortable, easy application with an ergonomic grip, custom shorter wand for more control, and a lash-hugging brush. This long-wearing mascara delivers 12 hours of smudge-resistant lift, length, and curl in a single swipe. Infused with a proprietary Tilt Calm Complex™ to nourish the lash line and support strong, healthier lashes. Clinically tested for safety on sensitive eyes and contact lens wearers; awarded the National Psoriasis Foundation Seal of Recognition®.

Grip Stick Hydrating Lip Treatment ($26, Refills $16) is the first lip treatment to receive the Arthritis Foundation's Ease of Use® certification. Tilt Beauty's patented grippy case was designed for easy application. This buttery, fragrance-free treatment is available in 5 soft, buildable shades, delivering lasting hydration, visibly smoothing lips, and leaving behind a demi-shine finish. Infused with a proprietary Tilt Calm Complex™ to relieve, soothe, and soften even the driest lips. Dermatologist-approved and awarded the National Psoriasis Foundation Seal of Recognition®.

CONTACT
TiltBeauty@purplepr.com 

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SOURCE Tilt Beauty