VITALITY ANNOUNCES THIRD QUARTER RESULTS

TSXV Trading Symbol: VPI

VANCOUVER, BC, Dec. 30, 2024 /CNW/ - Vitality Products Inc. (TSXV: VPI) (the "Company" or "Vitality"), a manufacturer, marketer and distributor of premium vitamins and supplements, is pleased to report its financial results for the third quarter ended October 31, 2024.

The financial results of the Company for the three months ended October 31, 2024 show a net loss of $32,225 or $0.00 per share compared to a net loss of $21,025 or $0.00 per share for the same period last year. During the three months ended October 31, 2024, sales were impacted by temporary product stock outs of VITALITY Power Iron + Organic Spirulina (all sizes) due to demand and manufacturing delays.

Significantly, Vitality won two alive Awards in October 2024 which recognize the best of the natural health industry in Canada. The Company received an alive Silver Award voted by Retailers for VITALITY Power Iron + Organic Spirulina as Favourite Women's Product. The Company also received an alive Bronze Award for VITALITY Magnesium + Chamomile for Kids as Favourite Children's Product chosen by Consumers.

VITALITY^® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Vitality has now received 13 awards in Canada, and two awards in the United States including Consumer and Retailer Choice. The awards include recognition for Best New Supplement, Women's Health and Children's Health. Vitality has won eight industry awards which recognize outstanding product innovation for Power Iron + Organic Spirulina, including one award from Clean Choice Awards and seven alive Awards.

Sales of the Company's premium natural health products for the three months ended October 31, 2024 decreased 16% to $194,455 (2023 - $231,816). The Company's gross margin on its sales for the three months ended October 31, 2024 was $135,665 or 70% of sales (2023 - $166,488 or 72% of sales) as the Company continues to have strong gross margins due to the uniqueness of its natural health products. 

The Company's general selling expenses for the three months ended October 31, 2024 decreased 34% to $27,016 (2023 - $40,870). The Company's general and administrative expenses for the three months ended October 31, 2024 decreased 3% to $137,518 (2023 - $141,960). The Company continues its effort to improve overall operating efficiencies while focused on expanding distribution and growing sales in Canada and the United States.

The Company's condensed interim financial statements and management's discussion and analysis for the nine months ended October 31, 2024 and 2023 are available on SEDAR+ at www.sedarplus.com.

About Vitality

VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured in Canada and currently sold in natural health stores and online, the products are non-GMO and third party tested for quality. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching and developing new products for future distribution; and exploring new markets for its products. To view our products, visit: www.vitality.ca.

On behalf of the Board of
VITALITY PRODUCTS INC.

"Cheryl A. Grant" (signed)           
________________________________
Cheryl A. Grant, President & CEO

Forward-Looking Information

Information set forth in this news release involves forward-looking statements.  Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions.  By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume. Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

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SOURCE Vitality Products Inc.