Radico Khaitan Expands United States Presence with Nationwide Distribution of Rampur Barrel Blush Indian Single Malt Whisky

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- Radico Khaitan Limited (NSE: RADC), a leading Indian Made Foreign Liquor (IMFL) company and the parent company of Rampur Distillery, is proud to announce the official launch of Rampur Barrel Blush Indian Single Malt Whisky in the United States.  The premium whisky is now available for nationwide distribution, marking a significant milestone in the brand's expansion into the U.S. market.

Rampur Barrel Blush is a distinguished Indian Single Malt whisky that exemplifies the heritage and craftsmanship of Indian whisky-making.

Produced at the Rampur Distillery, located in Northern India, and nestled at the foothills of the Himalayas, this whisky benefits from a unique microclimate that enhances its depth and complexity. 

This refined expression begins its maturation in American Bourbon barrels, imparting rich notes of vanilla, oak, and soft spices. It is then meticulously finished in rare Australian Shiraz wine casks, which introduce layers of ripe berries, dark fruit, and subtle tannic undertones, resulting in a balanced yet bold profile. 

Mr. Sanjeev Banga, President of International Business at Radico Khaitan says, "The growing demand for premium spirits in the U.S. has inspired us to introduce another exceptional expression of Rampur Indian Single Malt Whisky. As American consumers continue to seek unique and high-quality offerings, we are excited to meet this demand with Rampur Barrel Blush. This launch not only reflects our commitment to innovation but also positions Rampur as a key player in the U.S. whisky market."

Mr. Kunal Madan, Senior Vice President of International Business at Radico Khaitan shares, "Rampur Barrel Blush is more than a whisky; it's a celebration of cross-continental collaboration. By bringing this expression to the U.S., we're inviting enthusiasts to experience the warmth of Indian terroir intertwined with the sophistication of unique cask aging."

Expression Profile
Nose – A blend of tropical fruits, floral notes, and malty undertones, balanced by oak from double wood maturation. The vanilla from American oak complements rich caramel, toffee, and dried fruits, while the Australian wine barrels contribute a delicate spice and hints of dark berry fruitiness, adding depth and complexity to the overall flavor profile.

Palate – Sweet, fruity flavors meld with a touch of spice, creating a refined and well-rounded profile. The influence of American bourbon barrels brings rich notes of vanilla, caramel, and toasted oak, contributing smoothness and warmth. The Shiraz wine influence adds a full-bodied richness, with vibrant dark fruit flavors like blackberries and plums, enhancing the whisky's complexity and deepening its structure, while providing a subtle yet distinctive spiciness that elevates the overall experience.

Finish – Long and lingering, with a warm richness that carries the fruity vanilla, oak, and spice notes from the palate. The smooth sweetness from the American oak intertwines with the depth of the Australian wine barrels, creating a complex and satisfying finish.

The Rampur Barrel Blush Indian Single Malt Whisky is presented in a distinctive pink-colored label that combines elegance with sustainability. The sleek, contemporary design is accented with subtle gold details, adding a touch of sophistication. Crafted with eco-friendly materials, reflecting Rampur's commitment to environmental responsibility.

About Radico Khaitan Limited, established in 1943, is one of the oldest and largest Indian beverage alcohol companies. Over the years, the company has built a robust brand presence both domestically and internationally. With a steadfast commitment to quality and innovation, Radico Khaitan has successfully expanded its reach, now exporting its diverse portfolio of brands to over 100 countries. The company's products are also available in more than 40 travel retail locations, further solidifying its position as a key player in the global spirits market.

The luxury portfolio includes Rampur Select, Rampur PX Sherry Cask, Rampur Double Cask, Rampur Asava, Rampur Signature Reserve, Rampur Jugalbandi Series, Rampur Trigun Indian Single Malt Whisky, Sangam World Malt Whisky and Jaisalmer Indian Craft Gins.

Two of Radico Khaitan's distilleries are located in Uttar Pradesh in the foothills of the Himalayas, where all of their Malt is distilled, matured and bottled.

About Rampur Distillery, a flagship brand of Radico Khaitan, is renowned for producing premium Indian single malt whisky. Nestled in the foothills of the Himalayas, the distillery is deeply rooted in the rich heritage and craftsmanship of Indian whisky-making. By blending traditional methods with modern techniques, Rampur Distillery creates exceptional whiskies that appeal to discerning connoisseurs worldwide. Its offerings, including Rampur Indian Single Malt and Rampur Barrel Blush, have earned international acclaim for their unique flavor profiles and remarkable smoothness, establishing Rampur as a standout in the global spirits market.

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SOURCE Rampur Distillery