Montana Silversmiths Appoints Jade Opfer to Lead Legacy Brand into a Bold New Era

COLUMBUS, Mont., Sept. 24, 2025 /PRNewswire/ -- Montana Silversmiths, the industry leader in handcrafted Western buckles, jewelry, and lifestyle accessories, proudly announces the appointment of Jade Opfer as its new Chief Executive Officer. With a deep respect for the company's 50+ year heritage and a vision for innovation, Opfer will guide the brand into an exciting new chapter of growth.

Founded in 1973, Montana Silversmiths has built its reputation on artistry, authenticity, and the Western spirit. As CEO, Opfer will focus on expanding the brand's reach while preserving the meticulous hand-engraving and design traditions that have made Montana Silversmiths a trusted name among cowboys, cowgirls, and Western lifestyle enthusiasts worldwide.

"I am deeply honored to be named as CEO and to lead Montana Silversmiths, which I have proudly served over the course of the last decade. The magic behind our legacy Western brand is the talent, pride, and passion of our people. It is an exciting time for our company, and I am thrilled to be a part of it in this new role." 

Opfer brings a wealth of diverse leadership to the role, which includes serving in the United States Army as an infantry team leader in the 25th Infantry Division. Following over two decades of retail experience, Opfer has led the sales and customer service departments for Montana Silversmiths for the last ten years.

Headquartered in Columbus, MT, Montana Silversmiths pioneered the development of Western fashion in both buckles and jewelry since 1973. The company is the Official Silversmith of the PBR (Professional Bull Riders), PRCA (Professional Rodeo Cowboys Association), and AQHA (American Quarter Horse Association), among other Western and outdoor organizations.

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SOURCE Montana Silversmiths