Lug Achieves Sensory Accessible & Inclusive™ Certification from KultureCity®, Expanding Accessibility Through Purposeful Design
ORLANDO, Fla., April 25, 2025 /PRNewswire/ -- In partnership with KultureCity®, the World's leading organization advancing sensory accessibility, Lug — a brand built on purposeful, functional design — has achieved Sensory Inclusive™ Certification for its bags and accessories, recognizing their intentional adaptation to better support individuals with sensory needs and invisible disabilities.
This certification officially recognizes Lug's integration of sensory-supportive, accessible design into everyday bags and accessories — advancing functional organization, cognitive support, and ease of use for individuals with sensory needs, and promoting greater sensory inclusion in daily life.
"At Lug, we've always believed that thoughtful design can change lives," said Ami Richter, Co-Founder of Lug and dedicated Board Member of KultureCity. "My work with KultureCity stems from a personal passion to make the world more inclusive. This certification reflects our shared vision — that every bag we create can reduce stress, offer comfort, and bring genuine joy to daily life for everyone."
"Partnering with a visionary brand like Lug allows us to extend sensory, accessibility, and inclusion beyond venues and into the everyday tools people use," said Dr. Julian Maha, Founder of KultureCity. "When a product is intentionally designed to meet sensory needs, it doesn't just organize life — it opens the door to confidence, independence, and true belonging."
Purpose-Built Design: Functional Organization and Accessibility at the Core
Lug's design philosophy directly addresses the needs of individuals with sensory processing challenges, executive function differences, and mobility needs, delivering purpose-driven features including:
- Functional Organization and Intuitive Structure: Clear compartments, intuitive pocket layouts, and organized systems minimize cognitive overload and promote smoother transitions.
- Color-Coded Compartments and Predictable Layouts: Visual mapping supports executive function and reduces sensory overwhelm in everyday environments.
- Tactile and Sensory Regulation Features: Lug's quilted fabrics, compression-friendly materials, and structured padding deliver calming tactile experiences and deep pressure input. The patented Charm Strap™ and built-in attachment points for fidget tools support emotional regulation and sensory needs.
- Streamlined Mobility and Accessibility: Lightweight designs with accessible compartments support confident movement, while integrated attachment points ensure seamless compatibility with mobility devices — including wheelchairs, strollers, and carts — keeping essentials organized, secure, and within easy reach.
- Fine Motor Accessibility Features: Easy-grab pullers, smooth-action zippers, and intuitive access points enhance independence for individuals with fine motor challenges.
Designed for convenience and to meet recognized accessibility needs, Lug's KultureCity Certified products embody principles aligned with assistive device functionality under the Americans with Disabilities Act (ADA) and internationally recognized accessibility standards.
About KultureCity®
Founded in 2014 by two physicians inspired by their personal journey parenting a neurodivergent child, KultureCity has grown into the world's leading organization dedicated to sensory accessibility and inclusion.
The KultureCity Sensory Inclusive™ Certification is globally recognized and adopted by the NFL, NBA, NHL, MLB, airports, museums, restaurants, first responders, and government agencies. KultureCity initiatives have been honored by Microsoft, Amazon, and the Global Alliance for Accessibility Innovation.
Their mission is to transform awareness into action and create inclusive experiences for the 1 in 4 individuals living with sensory processing differences.
Learn more at kulturecity.org or by downloading the free KultureCity® App.
About Lug
Celebrating 20 years of innovation in 2025, Lug was founded by husband-and-wife team Ami and Jason Richter with a powerful belief: that bags and accessories should be joyful, functional, and intuitive — designed to support real life, every day.
From the beginning, Lug set out to reinvent organization, blending vibrant style with thoughtfully engineered layouts that reduce stress, enhance accessibility, and empower independence.
Known for signature innovations like sensory-supportive quilting, compression-friendly materials, and the patented Charm Strap™, Lug's designs prioritize functional organization, cognitive support, and emotional regulation — delivering assistive tools that help individuals move through the world with greater ease and confidence.
Today, Lug continues to lead the lifestyle and travel industries, creating solutions that make daily life more accessible, empowering, and inclusive for all.
Learn more at luglife.com.
Lug is proud to support a future where accessibility is embedded in everyday design — empowering individuals of all abilities to experience greater confidence, independence, and belonging.
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SOURCE Lug