[IAA 2025] Hyundai Motor to overcome Europe’s toughening regulation with 'multi-energy' strategy

MUNICH — Hyundai Motor seeks to overcome Europe’s toughening auto regulation by launching a full-fledged multi-energy vehicle lineup, Xavier Martinet, head of the carmaker’s European business, said during a media interview, Tuesday. The remark came amid growing pessimism over the sales of internal combustion engine vehicles in Europe. This year, the European Union introduced a rule mandating that any new cars registered in the region should emit 15 percent less carbon dioxide from the 2021 figure. “In 2025, there is a summarized target in terms of the carbon reductions for all carmakers in Europe and this has an impact on the market,” he told reporters on the sidelines of this year’s IAA Mobility fair. The toughening regulatory outlook, however, will come as a major opportunity for the carmaker to expand its sales for eco-friendly cars in Europe, according to him. “Our market share is stable so far in Europe,” he said. “We have a market share of 3.8 percent in Europe and we believe we will be able to gain more share in the next few years with planned launches of new modWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times