High Protein-Based Food Market to Grow by USD 50.2 Billion by 2028, Shift in Preference Toward Natural and Herbal Products Boosts Market, AI-Driven Report - Technavio

NEW YORK, Feb. 5, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The global high protein-based food market size is estimated to grow by USD 50.2 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.65%  during the forecast period. Shift in preference toward natural and herbal products is driving market growth, with a trend towards endorsements of high-protein-based food by celebrities and sportspersons. However, stringent government regulations on high-protein-based food products  poses a challenge. Key market players include Abbott Laboratories, Archer Daniels Midland Co., Beyond Meat Inc., Campbell Soup Co., Cargill Inc., Chobani Global Holdings LLC, Conagra Brands Inc., Danone SA, General Mills Inc., Hormel Foods Corp., Kellogg Co., Maple Leaf Foods Inc., Mars Inc., Mondelez International Inc., Nestle SA, PepsiCo Inc., The Coca Cola Co., The Kraft Heinz Co., Tyson Foods Inc., and Unilever PLC.

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Market Driver

The High Protein-Based Food Market is experiencing significant trends, with a focus on protein fortification and sports nutrition becoming mainstream. Whey protein continues to dominate the market, but consumers are seeking alternatives with better taste and longer shelflife. Product manufacturers and ingredient manufacturers are responding with plant-based proteins like pea, soy, and lentil protein. Tofu, tempeh, and legumes are also gaining popularity as sustainable and ethical alternatives to animal products. Older consumers are looking for high protein, nutritious diets, and alternative proteins for health reasons. Beverage producers are introducing protein-fortified drinks, while nutrition bars and meal replacers offer convenient options for consumers. Snacking is a growing category, with traditional snacks like chocolate and sports drinks being replaced by high protein alternatives. Food technology and culinary innovation are driving the development of plant-based burgers, sausages, and meatless chicken, fish alternatives. Consumers are also concerned with essential minerals, allergies, and sustainability. Companies like Beyond Meat, Roquette, and Plantible Foods are leading the way with innovative solutions. However, challenges remain, including taste preference, saturated fat, cholesterol, fiber, and essential nutrients. Environmental sustainability and ethical considerations are also important factors. Ingredients like lentenin, pea starch, and water lentil protein are gaining attention for their potential in the high protein market. 

Renowned sports brands like Nike, Adidas, Puma, and Under Armour are utilizing creative promotional campaigns to encourage fitness among consumers. They have enlisted the help of well-known athletes such as Michael Jordan and Zlatan Ibrahimovic to boost brand awareness. Social media platforms have become essential tools for launching these campaigns. For instance, Muscle Blaze, a high protein-based food brand, released a video showcasing individuals' dedication to fitness to promote their products. Brands are also collaborating with celebrities and influencers to spread the benefits of staying fit. 

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Market Challenges

• The High Protein-Based Food market is experiencing significant growth due to increasing consumer interest in nutritious diets for healthier living and muscle mass building. However, challenges persist in areas like protein fortification, taste preference, and accessibility. For sports nutrition, mainstream products like whey protein and protein-fortified drinks dominate, but alternative proteins from plants are gaining popularity. Taste, shelf life, and sustainability are key concerns for both product manufacturers and ingredient suppliers. Older consumers prefer dairy protein, but alternatives like pea protein, soybeans, and lentils offer health, ethical, and sustainability benefits. Food technology and culinary innovation are driving the production of plant-based burgers, sausages, and meatless chicken. Allergies and intolerances to soy, wheat, and other proteins necessitate careful consideration of essential minerals and antinutritional components. Aquatic plants and duckweeds offer potential solutions for mineral contaminants and environmental sustainability. Overall, the market requires continuous innovation to meet consumer demands for high protein, great taste, and ethical and sustainable production.
• The high protein-based food market is subject to rigorous regulations, making it essential for vendors to comply with various regulatory bodies. In Europe, this includes adhering to the Foodstuffs for Particular Nutritional uses (PARNUTS) regulation and the European Food Safety Authority (EFSA) guidelines. These regulations cover manufacturing, labeling, and marketing procedures. Notably, certain ingredients used in sports nutrition products, such as sodium phosphate and beta-alanine, have been banned due to safety concerns. Vendors must ensure their products meet these stringent regulations to operate in the European market.

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Segment Overview 

This high protein-based food market report extensively covers market segmentation by  

• Product
• Protein-rich Drinks
• High-protein And High Energy Sports Drink
• Protein Supplements
• High-protein And Nutritious Sports Drink
• Protein-rich Packaged Foods
• Distribution Channel
• Offline Channel
• Online Channel
• Geography
• North America
• Europe
• APAC
• South America
• Middle East And Africa

1.1 Protein-rich drinks-  Protein-rich drinks, a significant segment of the high-protein-based food market, offer essential nutrients for athletes, sports enthusiasts, and bodybuilders. These drinks provide optimal hydration with electrolytes and are popular in major sports markets like the US, UK, and Germany. However, consumer preferences are evolving, with concerns over high sugar levels and artificial ingredients in sports drinks leading some to opt for water or homemade alternatives. Despite this, the benefits of protein-rich drinks, particularly for intense workouts, will continue to fuel market growth in key regions. However, the perceived utility and awareness of these products remain low in certain Asian countries, which may limit market expansion.

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Research Analysis

The high protein-based food market is experiencing significant growth due to the increasing awareness of the benefits of protein for building and repairing body tissues, supporting muscle growth, and maintaining a healthy weight. Protein fortification in mainstream products, such as dairy, cereals, and beverages, is a key trend, with sports nutrition also driving demand for high protein foods. Taste preference plays a crucial role in consumer choices, and the industry is responding by offering a wide range of options, from whey protein to plant-based sources like tofu, legumes, and pea protein. Shelf-life products, nutritious diets, and essential minerals are also important considerations for consumers. Alternative proteins, such as tofu, legumes, and pea protein, offer advantages over animal products in terms of environmental sustainability and accessibility. Food technology and culinary innovation are leading to the creation of delicious plant-based burgers, sausages, meatless chicken, and fish alternatives. Consumers are seeking high protein, low saturated fat, and cholesterol options, with fiber and essential nutrients also being key priorities. The consumer base for high protein foods is expanding, with a growing interest in plant-based protein sources for their health and environmental benefits.

Market Research Overview

The high protein-based food market is experiencing significant growth due to the increasing popularity of protein fortification in various food categories. From sports nutrition to mainstream products, consumers are seeking out high protein options for nutritious diets and muscle mass building. Protein-fortified drinks, nutrition bars, meal replacers, and even snacks like chocolate and traditional snacks are becoming increasingly popular. Taste preference plays a crucial role in consumer choice, with product manufacturers and ingredient manufacturers continually innovating to create delicious and heat-stable alternatives to animal-derived proteins. Plant-based proteins, such as pea protein, soybeans, lentils, chickpeas, and even aquatic plants like duckweeds, are gaining popularity for their sustainability, ethical considerations, and accessibility. However, challenges remain, including mineral contaminants, allergies, and antinutritional components in some plant-based proteins. Food technology and culinary innovation are key to addressing these challenges and expanding the consumer base. The category includes a wide range of products, from protein supplements and yogurt bars to plant-based burgers, sausages, meatless chicken, and fish alternatives. Essential minerals and fiber are also important considerations in high protein-based foods, as are concerns about saturated fat, cholesterol, and environmental sustainability. The market includes a diverse range of companies, from ingredient manufacturers like Roquette and Parabel to beverage producers and snack companies like Beyond Meat. The future of the high protein-based food market is bright, with continued innovation and consumer demand driving growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Protein-rich Drinks
• High-protein And High Energy Sports Drink
• Protein Supplements
• High-protein And Nutritious Sports Drink
• Protein-rich Packaged Foods
• Distribution Channel
• Offline Channel
• Online Channel
• Geography
• North America
• Europe
• APAC
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio