Functional Chewing Gum Market to Grow by USD 3.15 Billion (2024-2028), Rising Demand for Nicotine Gum Boosts Market, Report on AI-Driven Market Evolution - Technavio

NEW YORK, Feb. 7, 2025 /PRNewswire/ -- Report on how AI is driving market transformation - The global functional chewing gum market size is estimated to grow by USD 3.15 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 5.53%  during the forecast period. Increasing demand for nicotine gum in smoking cessation therapy is driving market growth, with a trend towards increasing online presence of functional chewing gum vendors. However, lack of efficient chewing gum disposable techniques  poses a challenge. Key market players include AB Natural Base SA CV, Cipla Inc., Cloetta AB, Federation of Migros Cooperatives, Ford Gum Inc., Gumlink Confectionery Company AS, Hager and Werken GmbH and Co. KG, Johnson and Johnson Services Inc., JOYRIDE, Makers Row Inc., Mars Inc., MD E GUM SRL, Med CBDX, Mondelez International Inc., Per Os Biosciences LLC, Perfetti Van Melle Group BV, Simply Gum Inc., The Hershey Co., Think Gum LLC, and WUG Functional Gums SL.

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Functional Chewing Gum Market Scope
Report Coverage	Details
Base year	2023
Historic period	2018 - 2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 5.53%
Market growth 2024-2028	USD 3149.6 million
Market structure	Fragmented
YoY growth 2022-2023 (%)	5.16
Regional analysis	APAC, Europe, North America, Middle East and Africa, and South America
Performing market contribution	APAC at 39%
Key countries	China, US, Japan, Germany, and UK
Key companies profiled	AB Natural Base SA CV, Cipla Inc., Cloetta AB, Federation of Migros Cooperatives, Ford Gum Inc., Gumlink Confectionery Company AS, Hager and Werken GmbH and Co. KG, Johnson and Johnson Services Inc., JOYRIDE, Makers Row Inc., Mars Inc., MD E GUM SRL, Med CBDX, Mondelez International Inc., Per Os Biosciences LLC, Perfetti Van Melle Group BV, Simply Gum Inc., The Hershey Co., Think Gum LLC, and WUG Functional Gums SL

Market Driver

Functional chewing gum market is witnessing significant growth due to increasing health-conscious consumers seeking convenient food products for oral health, smoking cessation, stress relief, and energy boost. Oral health gums are popular for their ability to fight cavities caused by Streptococcus mutans bacteria. Smoking cessation gums, infused with nicotine, help curb nicotine cravings. Immunity-boosting gums with probiotic Bacillus Subtilis and vitamins/minerals offer health benefits. Flavors like mint, fruit, and herbs cater to diverse consumer preferences. Xylitol and Stevia, natural sweeteners, are used in sugarless gums. CBD-infused gums, a trend in the functional chewing gum market, offer stress relief, pain relief, and potential anti-cancer properties. Innovative gums include tooth whitening, energy, weight reducing, sleep, focus, and anti-aging gums. Automation and robotics streamline production processes. Online stores and e-commerce platforms, along with digital marketing channels, expand distribution channels. Convenience stores, pharmacies, and medical stores also stock functional chewing gums. Functional chewing gums are increasingly being used as drug delivery agents, targeting conditions like depression, obesity, and lung, breast, and pancreatic cancers. Personalized formulations cater to specific consumer needs. The market is expected to grow further with the rise of health-conscious consumers and preventive healthcare. 

The functional chewing gum market caters to a global audience, with an increasing number of customers preferring online shopping. E-commerce platforms offer convenience and accessibility, making them a popular choice for consumers. While brick-and-mortar stores continue to dominate sales, online retail stores are experiencing significant growth. In mature markets, e-commerce penetration is high, driving market expansion. In contrast, emerging markets present opportunities for growth as e-commerce adoption increases. The convenience of online shopping is a major factor fueling the growth of the global functional chewing gum market. 

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 Market Challenges

• The functional chewing gum market is experiencing significant growth due to increasing health-conscious consumers seeking convenient food products for oral health, smoking cessation, stress relief, and energy boost. Oral health is a major concern, with gums containing Xylitol, Stevia, and breath freshening agents gaining popularity. Smoking cessation gums, such as those with Nicotine or Probiotic Bacillus Subtilis, are in high demand. Functional gums offer various health benefits, including pain relief, tooth whitening, and immunity-boosting properties. Innovative gums, like those infused with CBD or Cannabigerol, cater to consumers seeking stress relief and therapeutic benefits. Challenges include competition from pills, drinks, and other functional foods. Personalized formulations, natural sweeteners, and unique properties are key differentiators. E-commerce and digital marketing channels are crucial for reaching health-conscious consumers. Functional chewing gums offer potential as drug delivery agents, targeting the oral mucosa and gastrointestinal tract for various health conditions, such as depression, obesity, and cancer prevention. The market's future includes automation, robotics, and smartphone integration for enhanced user experience.
  
  
• The functional chewing gum market faces a significant challenge with the inadequate disposal methods for used gum, particularly for synthetic, non-biodegradable varieties. This issue intensifies with functional gums due to increased usage. Governments worldwide are addressing this concern. For instance, Amsterdam's "Gumshoe" campaign introduces Gum-Tec sidewalks, made from recycled chewing gum and rubber, to mitigate gum litter. Other initiatives include biodegradable gum options and public education on proper disposal techniques.

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Segment Overview 

This functional chewing gum market report extensively covers market segmentation by  

• Product
• Oral Health Gum
• Nicotine Gum
• Weight Gum
• Lifestyle Gum
• Distribution Channel
• Convenience Stores
• Hypermarkets And Supermarkets
• Online
• Geography
• APAC
• Europe
• North America
• Middle East And Africa
• South America

1.1 Oral health gum-  The functional chewing gum market is experiencing significant growth due to the increasing consumer focus on oral hygiene. Chewing sugar-free oral health gum is a popular choice for preventing tooth decay as it increases saliva flow, reducing plaque acid. The American Dental Association recommends chewing sugar-free gum for 20 minutes after meals to help reduce cavities, plaque, and gingivitis. Oral health gum also enhances tooth enamel and stimulates saliva production, preventing dry mouth issues. Gumlink Confectionery Company AS and Perfetti Van Melle are leading vendors offering a variety of oral health gum with dental benefits. Their products, such as Gumlink's range and Perfetti Van Melle's Daygum, Happydent, and Vivident Xylit, help reduce plaque deposits and bacteria, making them effective oral care solutions. The demand for oral health functional chewing gum is high due to these benefits, leading to an accelerating year-over-year growth rate in the global market.

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Research Analysis

The functional chewing gum market is experiencing significant growth due to the increasing demand for convenient and portable solutions for oral health and wellness. These gums offer various functionalities beyond traditional freshening, including smoking cessation, immunity boosting, tooth whitening, energy enhancement, weight reduction, sleep aid, focus improvement, and pain relief. Some gums contain probiotics, such as Bacillus Subtilis, to promote oral health and combat Streptococcus mutans. Others include vitamins, minerals, herbs, and even medicinal properties like Cannabigerol. Functional chewing gums can also serve as drug delivery agents for nicotine replacement therapy and dietary supplements, providing health benefits on the go. Convenience stores and other retail outlets are capitalizing on this trend, offering a wide range of functional gums to meet the diverse needs of consumers.

Market Research Overview

Functional chewing gum is a innovative category of oral products that goes beyond traditional freshness and flavor, offering a range of health benefits. These gums are designed to address various health concerns such as oral health, smoking cessation, stress relief, immunity boosting, and even weight management. Some functional chewing gums contain ingredients like Xylitol and Stevia as natural sweeteners, while others may include vitamins, minerals, herbs, and even probiotics like Bacillus Subtilis. The convenience of chewing gum makes it a popular choice for health-conscious consumers seeking preventive healthcare solutions. Functional chewing gums come in various forms, including those infused with CBD, which have gained popularity due to their medicinal properties. These gums offer relief from stress and depression, and can also help with hunger pains and weight loss. Some gums are designed to deliver specific health benefits, such as tooth whitening, energy, or pain relief. The functional chewing gum market is expanding rapidly, with new product innovations and online marketing strategies driving growth. E-commerce and digital marketing channels are increasingly important distribution channels, reaching a youth population with smoking habits and a growing interest in personalized formulations and functional foods. The market also includes nicotine gums, oral care gums, and medical chewing gums, which offer a range of health benefits from nicotine replacement therapy to pain relief and drug delivery. Functional chewing gums have unique properties that make them a convenient and effective way to address various health concerns. They can deliver nutrients and active ingredients directly to the oral mucosa and gastrointestinal tract, making them an effective drug delivery agent. Some gums even offer therapeutic benefits for conditions like lung, breast, and pancreatic cancers, making them an important area of research and development. Automation and robotics are also playing a role in the production and packaging of functional chewing gums, ensuring consistent quality and efficiency. The market is expected to continue growing as consumers seek convenient and effective ways to improve their health and wellbeing. Functional chewing gums offer a range of health benefits, from oral health and smoking cessation to stress relief and weight management. They come in various forms, including CBD-infused gums, nicotine gums, oral care gums, and medical chewing gums. With innovative product offerings and online marketing strategies, the functional chewing gum market is poised for continued growth. Some functional chewing gums offer unique health benefits, such as tooth whitening, energy, and pain relief. They can be infused with ingredients like Probiotic Bacillus Subtilis, Vitamin C, Vitamin E, Vitamin D3, Lycopene, and Beta carotene, as well as herbs and natural sweeteners like Xylitol and Stevia. Some gums even offer memory-enhancing properties, anti-aging benefits, cholesterol-lowering, acne treatment, and menopause relief. Functional chewing gums can be a effective alternative to pills and drinks, offering a more convenient and discreet way to consume health-boosting ingredients. They can also be used as smoking cessation aids, with nicotine gums being a popular choice. The convenience and portability of chewing gum make it an attractive option for health-conscious consumers seeking to improve their overall health and wellbeing.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Oral Health Gum
• Nicotine Gum
• Weight Gum
• Lifestyle Gum
• Distribution Channel
• Convenience Stores
• Hypermarkets And Supermarkets
• Online
• Geography
• APAC
• Europe
• North America
• Middle East And Africa
• South America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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