Baja Foods Launches "Chef Gustavo" Today, Bringing Chicken & Cheese Enchiladas at Midwest Costco Stores

CHICAGO, Feb. 5, 2025 /PRNewswire/ -- Baja Foods, a family-owned leader in authentic Mexican cuisine, proudly launches its newest premium retail brand, Chef Gustavo, today with the debut of Chicken & Cheese Enchiladas with Salsa Verde. Starting now, Costco members can enjoy this handcrafted, flavor-packed entrée available in the frozen foods section at select Midwest stores.

At the heart of the Chef Gustavo brand is Chef Gustavo Chávez, Executive Chef at Baja Foods.  A native of Michoacán, Mexico, Gustavo's passion for culinary excellence stems from his childhood spent learning from his father before immigrating to the U.S. at age 13. His career flourished as he trained under renowned chefs, becoming the youngest manager at California's iconic El Torito chain. A charismatic entrepreneur and TV personality, Gustavo earned nationwide fame with over 100 television appearances, earning the moniker "El Chile Mayor" ("The Big Chile"). He has collaborated with leading brands like Mazeca, Jarritos, Herdez, and Hormel, and now brings his signature touch of authenticity to kitchens nationwide with the launch of Chef Gustavo.

The debut product, Chicken & Cheese Enchiladas with Salsa Verde showcases antibiotic-free shredded white meat chicken hand-rolled in corn tortillas with fresh vegetables, served on fiesta rice and topped with tangy tomatillo salsa verde and a blend of melted cheeses. Each package offers eight ready-to-prepare enchiladas, delivering the bold, vibrant taste of Mexico to busy families in a convenient, premium meal solution.

"Launching Chef Gustavo marks an exciting chapter for Baja Foods as we expand our mission of sharing authentic Mexican cuisine," said Art Velasquez, CEO at Baja Foods and son of founder of Azteca Foods, Arthur Velasquez. "Our Chicken & Cheese Enchiladas with Salsa Verde are a tribute to Gustavo's culinary roots and passion for authentic cuisine. We are thrilled to offer Costco members a delicious, high-quality meal that captures the vibrant flavors of Mexico."

Costco stores across the Midwest carrying Chef Gustavo's Enchiladas include locations in Chicago (IL), Cincinnati (OH), Cleveland (OH), Columbus (OH), Des Moines (IA), Detroit (MI), Grand Rapids (MI), Indianapolis (IN), Kansas City (MO), Louisville (KY), Milwaukee (WI), Minneapolis (MN), Omaha (NE), St. Louis (MO), and Toledo (OH).

For more information, visit www.bajafoodsllc.com.

About Baja Foods, LLC
With over 50 years of expertise in frozen Mexican foods, Baja Foods is a family-owned, USDA-inspected, and SQF-certified manufacturer specializing in branded and private-label products. Since 2001, the company has been a trusted partner for high-volume contract manufacturing, producing burritos, enchiladas, taquitos, and more for top consumer packaged goods (CPG) brands and private labels across the United States.  The launch of Chef Gustavo represents its next step in delivering authentic, chef-inspired frozen meals directly to consumers.

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SOURCE Baja Foods