Admitad's new approach boosts affiliate revenues by 30% via hybrid tracking integration
CHICAGO, Feb. 4, 2025 /PRNewswire/ -- As browser-based tracking limitations continue to challenge the affiliate marketing industry, networks, advertisers, and publishers alike are facing the consequences of data loss, missed conversions, and reduced accuracy in attribution. One of the leading partnership management platforms, Admitad, in response to this issue made pivotal changes in their approach to conversion tracking and attribution.
Current tracking challenges make everyone lose — partners miss out on well-deserved rewards for their efforts, prompting a shift away from CPA models toward less transparent CPC and CPM models. Brands lose trust and traffic, while affiliate networks face the risk of losing both sides, as their revenue depends directly on the success of the collaboration between publishers and brands. Moreover, suboptimal tracking impacts end-users. Cashback and loyalty program members may not receive their rewards due to insufficient tracking setups or delayed consent.
To address the losses, starting from June 1, 2025, Admitad will implement tracking loss adjustments for advertisers who are not meeting integration standards. This policy will ensure that publishers receive compensation aligned with expected tracking results. These adjustments will reflect predictive estimates of untracked orders and will be calculated based on a combination of Admitad's internal analytics and publicly available market data. This will result in additional sales being automatically included in programs to compensate for missed lead actions.
At the same time, Admitad advocates for a hybrid integration approach, where server-to-server (S2S) tracking is the primary method, complemented by mobile integration for evolving apps. To ensure seamless tracking and for better transparency, Admitad also recommends having additional front-end integration like GTM.
Admitad provides full technical assistance to all clients, helping them transition to improve tracking methods or resolve any issues with existing integrations. The platform plans significant investments in the education of managers, brands, and publishers. They include training programs and resources to enhance understanding of tracking technologies, data loss mitigation, and integration standards. Simultaneously, Admitad continues to refine tracking technologies to reduce data loss and ensure smooth integrations.
Publishers will receive special attention as part of this initiative. It's crucial for them to evaluate not just the commission rates but also the advertiser's integration quality. Admitad will soon feature updates allowing publishers to assess the risks associated with specific programs, including potential data loss due to suboptimal tracking methods.
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SOURCE Admitad