The New A-List Collection From TRESemmé Is Taking Over New York Fashion Week -- Luxury Styling for Anyone in Their Dream Hair Era

The A-List Collection — Elevated Essentials for Everyday Indulgence — Because You Deserve a Little Treat 

ENGLEWOOD CLIFFS, N.J., Feb. 6, 2025 /PRNewswire/ -- If your hair could RSVP to New York Fashion Week, it would. And now, thanks to the new A-List Collection by TRESemmé, it'll be ready for the front row. For the 18th consecutive year, the brand is back as the official hair care sponsor of the event, giving pros the quality products they need to take the creative visions of Christian Siriano, LUAR, Prabal Gurung, and more to the next level. This season, TRESemmé is bringing the drama (in the best way!) with its A-List Collection — eight must-haves that prove runway-ready hair isn't just for models.

From high-impact volume to sleek shine, these products create and hold styles so good they deserve their own paparazzi. Inspired by prestige styling products (minus the prices that'll have your wallet side-eyeing you), the A-List Collection is all about luxe textures, signature fragrance, and styles that last for all hair types. Whether you're perfecting that I-woke-up-like-this wave or locking in a power pony, TRESemmé has got you covered:

• Smoothing Cream — Frizz? Never met her. Luxe, airless-pump format for a sleek, long-lasting finish.
• Signature Hair Fragrance — Golden vanilla, sandalwood and luxury in a bottle.
• Dry Texturizing Spray — Volume and hold with zero weight. Because flat hair is not the vibe.
• Instant Fix Styling Stick — The slick-back's bestie. Flyaways? Canceled.
• Bonding Oil — Strength, shine and that rich-girl glow.
• Workable Hairspray — Flexible hold with an adjustable nozzle for light or heavy spray, so your hair moves with you, not against you.
• Lacquer Shine Spray — Weightless luminosity with next-level frizz control.
• All-in-One Style Primer — Preps, primes, protects. Basically, a personal assistant for your hair.

"Our A-List Collection deserves an A-list debut, and there's no better place than New York Fashion Week," says Yoni Klein, Head of Marketing, TRESemmé North America at Unilever. "For nearly two decades, we've been the backstage pass to the best hair moments in fashion. With these new products, we're proving that high-end hair is for everyone — whether you're sitting front row or sitting through a 'camera on' meeting."

And if that's not exciting enough, TRESemmé included a special treat for those whose motto is "look good, smell good." The A-List Collection features a signature fragrance created by master perfumers with notes of golden vanilla and sandalwood, bringing all the zen vibes backstage at New York Fashion Week and beyond. And with new, modernized packaging including a signature "T" monogram design on every product, these premium formulas are the definition of "sophistication" from the inside out.

"Move those velvet ropes aside, because the TRESemmé A-List Collection welcomes anyone and everyone into the world of luxurious hairstyling," added Lacy Redway, celebrity hairstylist and TRESemmé Lead Stylist. "I couldn't be more excited to be collab-ing with the brand for yet another New York Fashion Week with the dream team — and the dream products. From serving a soft wave to a sculpted updo, the moment is about leaning into the luxe — and that's exactly what this collection delivers!"

WHERE TO SHOP
The TRESemmé A-List Collection is exclusively available at Target for an SRP of $11.99. After all, luxury styling should never break the bank.

WHERE TO WATCH
Keep up with all the backstage magic at tresemme.com and follow @tresemme on TikTok and Instagram. And for a front-row seat to Fashion Week, head to NYFW.com or check out @NYFW across social.

Because good hair never goes out of style.

About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €60.1 billion in 2022.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business.

The Unilever Compass, our global sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while aiming to:

• improve the health of the planet;
• improve people's health, confidence and wellbeing;
• and contribute to a fairer and more socially inclusive world.

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca 

Media Contact 
Olivia Sowa
osowa@webershandwick.com 
609-760-9122

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SOURCE TRESemmé