Absolut Releases Bold New Ready-to-Serve and Ready-to-Drink Cocktails Inspired by Iconic Serves Including the Espresso Martini and Classic Cosmopolitan
Both Absolut Ready-to-Serve and Ready-to-Drink line expansions make effortless hosting simple with bar-quality cocktails designed for easy enjoyment and shared moments
NEW YORK, Feb. 4, 2025 /PRNewswire/ -- As a brand born to mix, Absolut continues to set the standard for vodka cocktails with the launch of new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor offerings. Additions to Absolut's RTS lineup offer consumers new ways to enjoy the beloved cocktails Absolut is known for, while flavor expansions to both the Absolut Ocean Spray® RTD line and Absolut RTD Cocktails make it easier than ever to enjoy the classics.
"Absolut is committed to delivering convenient, bar-quality cocktails that enhance hosting occasions while keeping the focus on time spent with loved ones," said Reshma Dhati, Senior Brand Director of Marketing, Absolut. "The expansion of the Absolut ready-to-serve cocktail line introduces new trending vodka cocktails. The Absolut Cocktails Espresso Martini is made with real espresso and Kahlúa rum and coffee liqueur, the #1 brand associated with the popular cocktail1, while the Absolut Cocktails Classic Cosmopolitan brings consumers a new way to enjoy the iconic cocktail that Absolut has been an integral part of since it entered culture in the 1980s."
Building on its February 2024 RTS launch, Absolut is expanding its lineup with two new flavors: Espresso Martini and Classic Cosmopolitan (20% ABV). Absolut Cocktails provide high quality, ready-to-serve vodka cocktails in a shareable format.
- Absolut Ready-to-Serve Cocktails: Espresso Martini, one of the trendiest vodka drinks, is a rich, velvety cocktail blending Absolut vodka, and Kahlúa rum and coffee liqueur, with hints of natural espresso.
- Absolut Ready-to-Serve Cocktails: Classic Cosmopolitan, brings one of the most classic vodka drinks to shelves in a delicious pre-mixed version that tastes just like the original cocktail.
Absolut's award-winning RTD collaboration with Ocean Spray® also continues to grow. The Absolut Ocean Spray® RTD line which was a top five RTD innovation last year2 and #1 2024 RTD Innovation Product of the Year3, has expanded with two new flavors: Vodka White Cran•Peach™ and Vodka Cran•Mango™. Inspired by two of the most popular flavors from Ocean Spray®, these refreshing, portable canned cocktails (4.5% ABV) are the perfect way to enjoy one of America's favorite Vodka mixed drinks4 on-the-go or at casual get-togethers. The new flavors will be available in Absolut Ocean Spray® 12-pack which also includes fan-favorites Vodka Cranberry™ and Vodka Cran•Pineapple™.
- Absolut + Ocean Spray® Vodka White Cran•Peach™ Canned Cocktail made with Absolut Vodka, real White-Cranberry juice from Ocean Spray® & other natural flavors.
- Absolut + Ocean Spray® Vodka Cran•Mango™ Canned Cocktail made with Absolut Vodka, real Cranberry Juice from Ocean Spray® & other natural flavors.
This spring, Absolut's RTD Cocktails are reviving the classics without the fuss, introducing three new flavors including: Classic Mule (7% ABV), ClassicCosmo (10% ABV), and Half & Half Tea & Lemonade (7% ABV). The new flavors will be available in The Absolut Cocktails 8-Pack, which also includes the existing Berry Vodkarita flavor.
- Absolut Vodka Mule Canned Cocktail, a ready-to-drink Vodka Mule made with Absolut Vodka plus lime and ginger beer flavors.
- Absolut Classic Cosmo Canned Cocktail, a ready-to-drink Classic Cosmo made with Absolut Vodka plus cranberry, orange, and lemon-lime flavors.
- Absolut Half & Half Tea & Lemonade Canned Cocktail, a non-carbonated ready-to-drink Half & Half Tea & Lemonade made with Absolut Vodka plus black tea and lemon flavors.
Absolut Ready-to-Serve Cocktails (SRP: $16.99) and Absolut Ready-to-Drink Ocean Spray® Canned Cocktails (SRP: $22.99/12pck) are now available in select retailers nationwide. Absolut Ready-to-Drink Cocktails will be available in April at select retailers nationwide.
For more information, visit Absolut Vodka or follow @absolutus.
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ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
CONTACT
Jordan Serafino, Strategic Brand Communications Manager, Pernod Ricard USA
Jordan.Serafino@pernod-ricard.com
The 5th Column
absolut@the5thcolumnpr.com
1 Datassentials 2024
2 Nielsen xAOC + Liquor + Convenience, L52 w/e 12/28/24
3 Kantar Survey of 40,000 consumers
4 Datassentials SIP 2024
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SOURCE ABSOLUT