JAKKS Pacific Secures Master Toy License for Columbia Pictures’ Men in Black 3

Leading U.S. toymaker JAKKS Pacific, Inc, (Nasdaq: JAKK) announced today a worldwide master toy licensing agreement with Sony Pictures Consumer Products, Inc. to manufacture, distribute and market a line of toys and products based on the 3D action comedy film Men in Black 3. Men in Black 3 is directed by Barry Sonnenfeld from a screenplay written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham, produced by Walter F. Parkes and Laurie MacDonald, and executive produced by Steven Spielberg and G. Mac Brown. The film stars Will Smith, Tommy Lee Jones, and Josh Brolin.

The agreement, which covers the Men in Black franchise, includes action figures, accessories, playsets, role play, youth electronics, novelties, games and puzzles, Halloween costumes and more. JAKKS expects to launch its Men in Black 3 product line in Spring 2012 to coincide with the film’s May 25, 2012 worldwide release.

"We are pleased to be a part of the hugely successful Men in Black franchise and to bring to life the adventures of the famous, alien-fighting government duo in the third installment,” said Jeremy Padawer, Executive Vice President of Marketing, JAKKS Pacific. "We are looking forward to launching a line of products that incorporate classic spy play patterns with that extra added alien ‘wow’ factor, complementing the film’s fun, high tech and action-packed themes to entertain families long after they leave the theater.”

Mark Caplan, Vice President Consumer Products, Sony Pictures Entertainment states, "We are pleased to work with JAKKS Pacific on Men in Black and tap into their expertise in creating a comprehensive toy merchandising program that epitomizes the essence of a property. We are excited to offer a line of products that will spark the imaginations and give our worldwide fans even more of their favorite Agents Jay and Kay while bringing to life their own Men in Black experiences at home.”

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

© 2011 JAKKS Pacific, Inc. All rights reserved.