Hook Expands Digital Distribution Network with Too Lost Partnership, Advancing Music Remix Opportunities
Users Can Now Remix Songs From Teddy Swims, Justin Bieber, James Blake, and more
NEW YORK, Feb. 27, 2025 /PRNewswire/ -- Hook, the platform where users can seamlessly and legally remix songs by some of the top musicians in the world while earning income, today announced a strategic partnership with Too Lost, a major digital music distributor, marking Hook's fourth significant distribution partnership following additional partnerships with Fuga/Downtown, Revelator, and Gyrostream.
Too Lost, which has distributed over 7 million songs and approximately 150,000 new releases monthly, brings a network of more than 300,000 artists and labels to the collaboration. The partnership delivers recordings featuring prominent artists including Teddy Swims, Tommy Richman, Ty Dolla $ign, Fivio Foreign, Kodak Black, Justin Beiber, Playboi Carti, James Blake, Pink Sweats, and Emei, among others.
"Too Lost is excited to partner with Hook Music, and to allow our clients to deliver their music into Hook's ecosystem. Their AI-powered platform empowers fans to creatively engage with music while ensuring that artists and rights-holders are properly compensated. By offering authorized remixing and mashups, Hook opens up new avenues for music discovery, expression, and revenue generation for independent artists and record labels," said Greg Hirschhorn, Co-Founder and CEO, Too Lost.
Hook's platform enables labels and artists to profit from licensed content while providing creators with legal tools to express their creativity through music. While major platforms like Spotify and YouTube are just beginning to explore interactive music experiences, Hook's patent-pending technology already offers superior capabilities for music remixing and engagement. This technological advantage has proven particularly attractive to partners like Too Lost, as it provides unprecedented control, tracking, and monetization capabilities for music rights holders.
"The music industry is facing a significant challenge with unlicensed content proliferating across social media platforms, particularly in short-form formats, as creators are actively seeking ways to legally incorporate music into their content," said Gaurav Sharma, Founder and CEO of Hook. "The strategic alliance between Hook and Too Lost tackles this pain point by empowering rights holders to retain full control of their intellectual property while creating new revenue streams through user-generated content and creative remixes."
With AI tools making music manipulation increasingly accessible, there's an unprecedented demand for remix capabilities. This trend is amplified by the fact that creator-made remixes on social media platforms are significantly driving song popularity, with some remixed tracks generating millions of views and introducing artists to entirely new audiences. Hook aims to establish an ecosystem where creators, users, and artists can all benefit from short-form content monetization.
About Hook
Hook is a new music technology platform that is innovating the way music is created, expressed and monetized on social media. Hook provides intuitive AI-powered tools that empower fans to quickly, easily and legally create new versions of their favorite songs for use on social media, while also creating a new stream of revenue for artists and labels. For more information, visit www.hookmusic.com
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SOURCE Hook