ESE Entertainment Provides Corporate Update on Bombee Americas Acquisition

Merger Anticipated to Improve Financial Performance and Expand ESE's Reach with Tier 1 Clients Across Gaming and Entertainment Sectors

VANCOUVER, BC, Oct. 23, 2024 /PRNewswire/ - ESE Entertainment Inc. (TSXV: ESE) (OTCQBSS: ENTEF) ("ESE" or the "Company"), is pleased to provide a corporate update following its acquisition of Bombee Global Entertainment Ltd. ("Bombee Americas" or "Bombee"), the North American arm of the premier gaming production and entertainment company, Bombee Event Production AB ("Bombee AB"). Bombee is known for delivering world-class live productions and event management for top-tier clients including Activision Blizzard, RedBull, Electronic Arts and more.

This acquisition represents a pivotal moment in ESE's growth strategy, as Bombee's expertise in the gaming and traditional media space, coupled with its strong roster of Tier 1 clients, positions ESE to further scale operations across North America and beyond.

Strategic Highlights and Future Objectives:

• Proven Revenue Growth and Future Pipeline: Bombee brings strong financial performance with a robust project pipeline extending into 2025 and 2026. This acquisition reinforces ESE's growth trajectory, enabling both companies to capitalize on new opportunities and revenue streams, driving long-term profitability.
  
  
• Expanded Technology and Production: Bombee's offerings range from live production, including artificial intelligence, immersive augmented reality, special effects, and broadcast solutions. This adds significant capacity for ESE to deliver premium content and experiences to both gaming and entertainment clients.
  
  
• Working with Tier 1 Clients: Bombee has a proven track record of working with industry giants such as Electronic Arts, producing high-profile events such as the Overwatch League Grand Finals 2023, ALGS Split 1 Playoffs, and many more, that have reached millions of fans worldwide. With this acquisition, ESE taps into Bombee's established customer relationships with global brands, expanding its reach in the gaming and entertainment arenas.
  
  
• Enhanced Capacity to Scale: With Bombee's state-of-the-art production capabilities, ESE is poised to enhance its ability to deliver large-scale, high-quality projects across gaming and entertainment, live broadcasting, and special effects.
  
  
• Experienced Management Team: Bombee's leadership brings deep industry expertise and operational insight, which will enhance ESE's capabilities and reinforce its long-term strategic vision.

Konrad Wasiela, CEO of ESE Entertainment, shared, "Acquiring Bombee is a game-changing step for ESE. Bombee's expertise in delivering world-class gaming and entertainment experiences, alongside their work with Tier 1 clients, aligns perfectly with our vision to become a North American leader in the gaming and entertainment space. We are now better positioned than ever to scale, innovate, and deliver unparalleled value to our clients and shareholders."

Tamir Kastiel, CEO of Bombee Americas, shared, "Today marks a groundbreaking moment in Bombee's journey and a pivotal step that furthers our plan for global expansion. Together, we will innovate, expand our reach, and redefine what's possible in our industry. This partnership opens incredible doors for growth and opportunity. We have a lot of exciting plans, and I am excited for what the future holds for our team, clients and partners."

Gustav Karlsson, Founder of Bombee AB, shared, "The rapid growth and success of the American entity is a positive reflection on our global brand. While our European entity was not included in this transaction, I am enthusiastic for the future of the global brand and the partnerships that are being built. Congratulations to the team and everyone involved."

With a revitalized operational structure and an enhanced portfolio of offerings, ESE is committed to driving innovation across gaming and entertainment. The combined resources of Bombee and ESE not only strengthen their position in the industry but also open up new opportunities to innovate. The expanded service offerings and enhanced operational capacity will enable ESE to drive even greater results for its clients, delivering immersive and technically advanced experiences across the globe.

ESE Entertainment Inc.
Konrad Wasiela
Chief Executive Officer and Director
+1 (437) 826-4012

About ESE Entertainment Inc.
ESE is a global technology company focused on gaming. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues. | www.esegaming.com

About Bombee Americas
Bombee Americas is a leader in entertainment services, specializing in advanced technical solutions for the gaming and esports sector. Offering comprehensive support and state-of-the-art technology designed to empower productions and enhance the gaming experience for audiences worldwide. Led by a team of industry experts, dedicated to innovation and setting the standard for performance and reliability in the rapidly evolving entertainment landscape. | www.bombee.gg.

About Bombee AB
Bombee AB is the founding brand and counterpart of Bombee Americas and was not acquired by ESE.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to: the acquisition representing a pivotal moment in ESE's growth strategy; ESE being positioned to further scale operations across North America and beyond; Bombee America's project pipeline; the acquisition reinforcing ESE's growth trajectory and enabling both companies to capitalize on new opportunities and revenue streams, driving long-term profitability; Bombee's offerings adding capacity for ESE to deliver premium content and experiences to both gaming and entertainment clients; ESE tapping into Bombee's customer relationships and expanding its reach in the gaming and entertainment areas; ESE being poised to deliver large-scale, high-quality projects across gaming and entertainment, live broadcasting, and special effects; Bombee further strengthening ESE's ability to offer cutting-edge, immersive experiences; Bombee's leadership bringing a wealth of knowledge and experience that will further accelerate ESE's growth and strengthen its strategic objectives; the acquisition being a game-changing step for ESE; ESE being better positioned than ever to scale, innovate, and deliver unparalleled value to our clients and shareholders; Bombee's plans for global expansion; the partnership opening doors for growth and opportunity; Bombee having exciting plans and Mr. Kastiel's excitement for what the future holds for Bombee's team, clients and partners; Mr. Karlsson's enthusiasm for the future of the Bombee global brand and partnerships being built; ESE's commitment to driving innovation across gaming and entertainment; the combined resources of ESE and Bombee strengthening their position in the industry and opening new opportunities to innovate; ESE's expanded service offerings and enhanced operational capacity enabling ESE's drive towards greater results, delivering immersive and technically advanced experiences across the globe. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management's current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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SOURCE ESE Entertainment Inc.