Arista Recovery Names Alyssa Shapper as Chief Marketing Officer
Experienced Marketing Leader Brings 12 Years of Behavioral Health Expertise to Accelerate Growth and Brand Expansion
PAOLA, Kan., Feb. 27, 2025 /PRNewswire/ -- Arista Recovery, a leading provider of comprehensive behavioral health and addiction treatment services, is pleased to announce the appointment of Alyssa Shapper as its new Chief Marketing Officer (CMO). Alyssa joins the Arista Recovery team with more than a decade of marketing leadership experience in the behavioral health industry, where she has demonstrated a proven track record of driving strategic growth, enhancing brand presence, and developing successful marketing initiatives.
Prior to joining Arista Recovery, Shapper served as the National Director of Marketing at Banyan Treatment Centers, the largest privately held treatment company in the United States, with 18 locations nationwide. During her 9 year tenure, she led nationwide marketing efforts, overseeing a wide range of initiatives including digital strategy, advertising, event planning, and brand management. Alyssa played a pivotal role in Banyan's expansion, helping the company become one of the most recognized names in behavioral health treatment.
As CMO at Arista Recovery, Alyssa will lead the organization's marketing strategy and execution, focusing on brand growth, patient engagement, and strategic partnerships. Her extensive expertise in performance marketing, data-driven decision-making, and integrated campaigns will play a key role in supporting Arista Recovery's mission to provide accessible, high-quality care to those struggling with addiction and mental health disorders.
"We are thrilled to welcome Alyssa Shapper to the Arista Recovery leadership team," said Daniel Jacob, CEO of Arista Recovery. "Her deep industry knowledge, coupled with her dynamic marketing approach, will be invaluable as we continue to grow our services and expand our impact. Alyssa's proven leadership and commitment to helping others align perfectly with our values."
Commenting on her new role, Alyssa stated, "I am honored to join Arista Recovery at such an exciting time of growth. I look forward to working with this incredible team to further the mission of providing compassionate, effective care. Together, we will continue building a brand that represents hope, healing, and recovery."
With Alyssa at the helm of marketing, Arista Recovery is poised to strengthen its market presence, expand outreach efforts, and continue making a positive difference in the lives of individuals and families affected by behavioral health challenges.
Media Contact:
Alyssa Shapper
Chief Marketing Officer Arista Recovery
(855) 641-3953
marketing@aristarecovery.com
https://www.aristarecovery.com
Arista Recovery is a premier addiction treatment center dedicated to promoting healing and inspiring hope for individuals and families affected by substance use and co-occurring mental health disorders. With a mission to dignify the process of seeking support, Arista offers a comprehensive, integrated model of care that addresses the whole person through a holistic approach. Located in the heart of Kansas, Arista Recovery provides a continuum of care that includes medical detoxification, inpatient and outpatient programs, partial hospitalization, and intensive outpatient services. The 38-acre campus offers a serene, retreat-like environment where clients can engage in unique therapeutic modalities such as equine therapy, horticultural therapy, sand tray therapy, and art therapy. These innovative treatments are designed to foster emotional healing and personal growth, supporting clients on their journey to sustained sobriety. Committed to relapse prevention, Arista Recovery equips clients with the necessary tools to maintain long-term sobriety. The dedicated team of medical professionals, therapists, and wellness experts collaborates to create personalized recovery plans tailored to each individual's unique needs. By combining modern amenities with compassionate care, Arista Recovery strives to empower clients to overcome addiction and lead fulfilling, substance-free lives. For more information about Arista Recovery and its services, please visit www.aristarecovery.com.
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SOURCE Arista Recovery